Life360 - Director, International Commercialization Strategy
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Requirements
• high-growth consumer apps or consumer technology businesses. • Proven ownership of pricing and monetization strategy, ideally including experience adapting or designing models for non-US markets with meaningfully different customer economics. • Strong financial and analytical foundation with hands-on experience building advanced models (unit economics, LTV, CAC, ARPU sensitivity, TAM, elasticity) that directly inform investment decisions. • Deep experience partnering cross-functionally, including with Product, Product Marketing, Finance, Growth, and Engineering, to translate strategy into execution. • Exceptional first-principles thinker who synthesizes incomplete data, challenges assumptions, and develops clear points of view in ambiguous, fast-moving environments. • Strong operator mindset: comfortable moving between long-range strategy and near-term performance management, QBR prep, KPI design, and operating cadence. • Executive-level communication skills, with experience creating crisp narratives for senior leadership and GMs. • Trusted advisor profile: someone who pressure-tests plans constructively, rallies teams toward clarity, and balances skepticism with momentum. • Experience with consumer mobile apps at scale (tens of millions of MAU) is a strong plus. • Exposure to subscription, partnership, and alternative monetization models (microtransactions, telco, data products, ad-supported tiers) is a plus.
Responsibilities
• International Monetization Strategy • Develop an integrated monetization strategy across International markets, including Europe, Latin America, Asia, Australia, and New Zealand. • Build monetization frameworks and market-specific playbooks for evaluating product readiness and investment prioritization, that translate into actionable go-to-market launch decisions. • Partner with Finance and the GM to model scenario analyses, TAM, ARPU sensitivity, and unit economics that directly inform investment cases. • Cross-Functional Commercial Partnership • Act as the primary commercial strategy partner to the GM of International, helping sharpen priorities, stress-test initiatives, and connect product and commercial decisions. • Collaborate across product, growth, marketing, partnerships, and the broader Commercial Strategy team to ensure commercial logic is embedded in everything the International OG ships or invests in. • Partner with the Ads and Devices OGs to define the on-ramp for bringing the full Life360 commercial stack to International markets. • Performance Management and KPI Architecture • Define and maintain the KPI framework for International commercial performance, including leading indicators that flag when markets are (or are not) on track. • Establish an operating cadence for performance visibility, including dashboards, business reviews, and early-warning signals for course corrections. • Track the ROI of commercial bets and bring structured post-mortems when investments underperform. • Executive Communication and Influence • Partner with and influence the CRO and executive team on international commercial strategy, translating complex market dynamics into clear strategic direction and driving alignment across the organization • Operate with influence across a matrixed organization, rallying engineering, product, marketing, and finance behind a shared commercial vision for International.
Benefits
• Competitive pay and benefits. • Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees. • 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees. • Employee Assistance Program (EAP) for mental wellness. • Flexible PTO and 12 company wide days off throughout the year. • Winter and Summer Weeklong Synchronized Company Shutdowns • Learning & Development programs. • Equipment, tools, and reimbursement support for a productive remote environment. • Free Life360 Platinum Membership for your preferred circle. • Free Tile Products • Life360 Values • Be a Good Person — We have a team of high-integrity people you can trust. • Be a Good Person • Be Direct With Respect — We communicate directly, even when it’s hard. • Be Direct With Respect • Members Before Metrics — We focus on building an exceptional experience for families. • Members Before Metrics • High Intensity, High Impact — We do whatever it takes to get the job done. • High Intensity, High Impact • Our Commitment to Diversity • We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
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