pano-ai - Field and Event Marketing Lead
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Requirements
• 5–8 years of field marketing, event marketing, or demand generation experience, ideally at a high-growth B2B tech or SaaS company • Proven track record of planning and executing field programs — events, conferences, or owned experiences — that generate pipeline and influence revenue • Experience running Customer Advisory Boards (CABs), customer roundtables, or other structured community programs • Strong project management skills — comfortable juggling multiple events and programs simultaneously with sharp attention to detail and a bias for follow-through • Collaborative partner to Sales and Customer Success — you know how to align field programs to revenue goals and communicate impact in terms the business cares about • Familiarity with marketing and CRM tools (e.g., HubSpot, Salesforce) to track event attribution and report on field marketing’s contribution to pipeline • Final compensation for full-time employees is determined by a variety of factors, including job-related qualifications, education, experience, skills, knowledge, and geographic location. In addition to base salary, full-time roles are eligible for stock options. Our benefits package also includes comprehensive medical, dental, and vision coverage, a matching 401(k) plan, and flexible paid time off.
Responsibilities
• Own and execute Pano’s field marketing calendar — trade shows, industry conferences, regional events, and owned Pano experiences — end-to-end from strategy through logistics and post-event follow-up • Partner with Sales to drive pipeline through field programs — aligning on target accounts, pre-event outreach, and post-event follow-through to convert attendance into pipeline • Build and manage Customer Advisory Boards (CABs) and community programs that deepen relationships with key customers, surface product insights, and create advocates • Plan and produce executive and customer-facing experiences — roundtables, hosted dinners, and community gatherings — that accelerate deals and expand existing accounts • Own field marketing measurement: set goals, track ROI, and report on event-sourced and event-influenced pipeline to marketing and sales leadership • Manage event vendors, agencies, and budgets to deliver high-quality experiences on time; build scalable playbooks that grow with the business
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