lucidlink - Senior Field Marketing Manager
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Requirements
• 7–10 years of experience in B2B SaaS marketing, with a strong focus on field marketing, demand generation, or regional marketing. • Proven track record of driving measurable pipeline growth through events, integrated campaigns, and account-based marketing (ABM) programs. • Experience partnering closely with enterprise or mid-market Sales teams and influencing senior sales stakeholders. • Strong field marketing expertise, with the ability to own strategy, execution, and optimization — not just event logistics. • Analytical and data-driven mindset, with experience using Salesforce, Marketo, and related tools to measure performance and optimize ROI. • Highly organized and execution-oriented, with strong project management and cross-functional collaboration skills. • Comfortable operating in fast-paced, high-growth environments with a hands-on, resourceful, and “figure it out” mentality. • Experience in Media & Entertainment, creative tools, cloud infrastructure, or related industries is a plus. • Ability to leverage AI tools and automation to improve marketing efficiency and execution • This role is NOT for you if: • You prefer focusing primarily on event coordination and brand visibility rather than pipeline generation and revenue impact. • You thrive best in large, highly structured organizations with extensive resources and specialized support teams. • You prefer working within clearly defined lanes rather than collaborating cross-functionally across Sales, Marketing, and other teams. • You’re uncomfortable adapting quickly to changing priorities or evolving business and sales needs • 2. Hiring Manager Interview: A deeper discussion around field marketing strategy, sales alignment, pipeline generation, and program execution. • 3. Cross-Functional Interview: A collaborative conversation focused on teamwork, communication, and how you partner across functions. • 4. Sales Leadership Interviews: Discussions with Sales leaders around ABM, territory alignment, execution, and operating with urgency. • 5. Final Conversation: A final alignment discussion focused on long-term growth, leadership expectations, and overall fit.
Responsibilities
• Own and execute the regional field marketing strategy aligned to pipeline, revenue, and territory goals. • Partner closely with Sales and Account Executives through regular planning cadences to identify opportunities, build joint account plans, and drive account-based marketing (ABM) programs. • Plan and execute high-impact field programs and events — including trade shows, executive roundtables, roadshows, and customer experiences — delivering 8–10 events per quarter. • Drive measurable pipeline generation and maximize ROI from strategic industry events through strong execution, follow-up, and attribution. • Collaborate cross-functionally with Product Marketing, Growth, Content, Brand, and Digital teams to deliver integrated campaigns and consistent messaging. • Own field marketing KPIs, reporting, attribution, and program optimization using Salesforce, Marketo, and related tools. • Manage the field marketing budget, vendor relationships, and operational execution to ensure scalable, high-quality program delivery. • Travel as needed to lead events, strengthen sales partnerships, and support regional growth initiatives.
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