gc-ai - Marketing Operations Lead
Requirements
• 6+ years in marketing operations, revenue operations, or go-to-market operations at a B2B SaaS company. • Systems and data infrastructure you built from the ground up at a high-growth startup. • Deep, hands-on HubSpot admin experience: workflows, lifecycle stages, custom objects, and backend configuration. Salesforce experience, including the sync between the two. • A lead scoring and routing model you designed, shipped, and measured. • Attribution and pipeline reporting that sales and finance use to make decisions. • Forecasting and financial fluency. You build pipeline and return-on-investment (ROI) models from scratch. • Comfort with SQL, APIs, and webhooks, enough to trace a record through three systems on your own. • Strong process design and documentation habits. • Marketing to legal, compliance, or other regulated buyers. • Free-trial or product-led funnels, and product analytics in Segment or Amplitude. • Connecting webinar, event, and course platforms such as Zoom, Sequel.io, or Maven to a CRM. • Building landing pages, configuring tools, or troubleshooting technical issues when developer time is short. • Managing contractors, agencies, or a small team. • Series A through Series C startup experience. • Business intelligence work in BigQuery, DreamData including reporting that has gone in front of a board. • We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you. • How We Work Together • GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles). • Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.
Responsibilities
• Build and maintain end-to-end analytics and attribution, including UTM tracking systems, QR code generation, cross-page attribution, ad pixel implementation, and B2B attribution platforms. Define how GC AI measures marketing's contribution to pipeline and revenue. • Own the marketing tech stack (HubSpot, product analytics, attribution, experimentation) and partner with RevOps on shared data architecture across GTM teams. Build internal tools (Slack-based UTM generators, referral trackers, QR utilities) to scale team efficiency. • Manage paid media agencies, creative contractors, and web development partners end to end. Hold partners accountable to performance standards, oversee ad creative production across Google, LinkedIn, and META, and make clear recommendations on channel investment. • Own email marketing: campaign calendar, flow architecture, audience segmentation, and quality control across all sends. Build multi-tier onboarding flows, re-engagement campaigns, and new template testing programs in coordination with sales, RevOps, and engineering. • Lead web and landing page strategy: build, optimize, and ship pages in collaboration with design and engineering, drive website creative direction including major platform builds, and optimize conversion paths across auth pages, CTAs, and interactive site features. • Help execute account-based marketing and pipeline strategy, translating strategic frameworks into coordinated execution across paid media, email, and sales enablement. • Drive program management across marketing: scope projects, set timelines, lock owners, and surface risks so leadership always knows what's on track. Manage domain purchases, account exclusion lists, bounced email handling, and gifting campaigns as part of day-to-day operations.
Benefits
• $150K – $178K • Offers Equity • Final compensation will vary based on leveling, market conditions, geographic location, and candidate qualifications, including relevant knowledge, skills, and experience assessed during the interview process. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • What motivated you to apply to GC AI? • GC AI Privacy Policy • Another Gender Identity • I prefer not to answer • Asian or Asian American • Black or African American • Hispanic or Latine • Indigenous or Native American • Native Hawaiian or Other Pacific Islander • Recruiting Privacy Policy
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