ThinkMarkets - Digital Marketing Specialist - FX / CFDs
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Requirements
• 3–6+ years of experience in digital marketing, paid media, or performance marketing • Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field • Hands-on experience managing campaigns across Google Ads and Meta Ads • Exposure to channels such as Reddit, Snapchat, Apple Search Ads, Quora, or programmatic advertising platforms • Understanding of tracking, attribution, pixels, event tracking, and analytics • Experience using platforms and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Manager, and Looker Studio or similar reporting and analytics tools. • Understanding of performance metrics, including CPA, ROAS, CTR, LTV, CAC, and conversion funnels • Analytical mindset with the ability to interpret campaign data and optimise performance • Experience within fintech, trading, FX/CFD, crypto, or financial services, including user acquisition, activation, retargeting, and retention strategies. • Familiarity with mobile attribution platforms, APIs, and server-side tracking is a plus • Exposure to AI tools, automation platforms, and AI-assisted marketing workflows is advantageous
Responsibilities
• Paid Media & Campaign Management • Manage and optimise paid acquisition campaigns across multiple digital channels including Google Ads (Search, Display, YouTube, PMAX), Meta Ads (Facebook & Instagram), Reddit Ads, Snapchat Ads, Apple Search Ads, Quora Ads, and various programmatic advertising platforms and DSPs. • Monitor campaign performance daily and adjust budgets, bidding strategies, creatives, and targeting accordingly • Launch and manage multi-market campaigns across web and app acquisition funnels • Support retargeting, audience segmentation, and lookalike audience strategies • Performance & Optimisation • Track and improve KPIs including CPA, ROAS, CTR, CAC, installs, deposits, and conversion rates • Conduct A/B testing across creatives, landing pages, audiences, and ad copy • Analyse campaign performance and provide actionable recommendations to improve efficiency and scale • Work closely with creative teams to develop high-performing ad creatives and messaging • Experience with user acquisition and retargeting journeys. • Tracking, Attribution & Analytics • Support the implementation and management of tracking and attribution infrastructure across platforms including Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, app attribution platforms, and Conversion APIs (CAPI). • Understand attribution models, conversion tracking, and customer journey analysis • Assist with troubleshooting tracking discrepancies, pixel implementation, and campaign measurement • Build reports and dashboards to monitor campaign and funnel performance • Programmatic & Martech Exposure • Support campaign execution across DSPs and programmatic advertising environments • Work alongside analytics and product teams to improve attribution accuracy and campaign tracking
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