Anchorage Digital - Member of Product Marketing, Trading

Requirements

• Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies
• Write content with strong copywriting skills and fluency in our brand voice
• Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging
• Complexity and Impact of Work:
• Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption
• Manage product launches as well as the introduction of new product and service features by leading client communications across channels
• Organizational Knowledge:
• Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives
• Develop fluency in our product and platform capabilities
• Communication and Influence:
• Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team
• You may be a fit for this role if you have:
• Comfort writing short- and long-form content for an institutional audience
• Deep knowledge of crypto or finance
• Experience leading marketing campaigns in a cross-functional environment
• Are someone who constantly searches for new client and market insights to inform positioning
• Are keen to become an expert in technical product features and influence how they’re differentiated
• You read about b2b product marketing tactics during your free time
• Although not a requirement, bonus points if:
• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)