Program Manager, Enablement Content
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Requirements
• Demonstrated experience in sales enablement, technical enablement, learning and development, product marketing, solutions architecture, or a related role supporting B2B enterprise software go-to-market teams. • Experience creating and delivering enablement for customer-facing audiences such as account executives, solutions architects, customer success managers, or partners, including content that supports real customer conversations. • Familiarity with DevOps, Security, or DevSecOps concepts, with the ability to turn technical topics into clear, value-based messaging for field teams. • Strong instructional design skills and experience building scalable learning programs using adult learning principles and structured methods such as ADDIE, SAM, or similar approaches. • Proven ability to manage complex, cross-functional programs with multiple stakeholders, timelines, and dependencies while maintaining a high bar for quality and clarity. • Experience creating a range of enablement materials such as e-learning modules, presentations, guides, demos, labs, assessments, and reinforcement content. • Comfort using enablement and learning platforms such as Highspot, Cornerstone, or similar systems, along with common collaboration and content creation tools. • A data-informed mindset, strong written and verbal communication skills, and the ability to work as a self-directed manager of one in an all-remote, asynchronous, values-driven environment. • On our Field Enablement team, we help GitLab's revenue organization build the knowledge, skills, and behaviors needed to support customer outcomes and revenue growth. We create scalable programs, content, and processes that help our field and partner teams stay ready for product launches, new offers, evolving messaging, and ongoing skills development across the customer journey. • You'll join our team and work closely with stakeholders across the business to connect product change with field readiness. We focus on making enablement practical, measurable, and easy to use, with an emphasis on role-based learning, clear content governance, and repeatable frameworks that can scale globally. We're a collaborative, fully remote team that values transparency, iteration, and shared ownership as we build programs that help GitLab teams tell a stronger, more consistent story in the market. • The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Responsibilities
• Own the strategy and roadmap for Field Enablement Content programs focused on GitLab's DevOps, Security, and AI-powered platform story, aligned to the needs of customer-facing teams. • Lead cross-functional enablement programs for product launches, new offerings, packaging changes, and release readiness from planning through launch, reinforcement, and ongoing updates. • Build and maintain role-based enablement assets such as playbooks, talk tracks, pitch materials, demo flows, technical labs, and assessments that help the field communicate value clearly. • Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences. • Develop and manage accreditations, certifications, and validation programs that help teams build and demonstrate readiness across priority solution areas. • Partner with Product Marketing, Product Management, Solutions Architecture, Revenue Operations, Customer Success, Monetization, and Enablement Leads to ensure content is accurate, current, and easy to apply in customer conversations. • Publish and organize content in platforms such as Highspot and Cornerstone so materials are discoverable, structured, and aligned to role-based learning paths and business priorities. • Measure program effectiveness through engagement, completion, assessment, and field feedback data, and continuously improve content governance, review cycles, and program quality over time.
Benefits
• $81,200—$174,000 USD • How GitLab will support you • Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. • Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. • Country Hiring Guidelines: