Lead Product Marketing Manager
RemoteStaffNACryptocurrencyFintechProduct Marketing ManagerCross-functional CollaborationProduct MarketingTeam LeadershipEmail MarketingKPI Tracking
Upload My Resume
Drop here or click to browse · PDF, DOCX, TXT
Requirements
- 5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required
- 2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet
- Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior.
- Track record of growing products from 0->1
- Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle.
- A data-driven marketer, leveraging insights to optimize campaigns and improve performance.
- Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market.
- Experience leading cross-functional teams and working within complex, fast-paced environments.
- Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels.
- Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting.
- Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
- Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
- We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
- Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
Responsibilities
- Driving and executing high-impact launches, campaigns, and strategies for Beholder.
- Developing GTM strategy focused on awareness, acquisition, and retention from various user groups including former Kraken wallet users.
- Owning the full end-to-end process of managing marketing campaigns across different channels (email, social media, display ads, ATM).
- Understanding and optimizing customer journey to maximize LTV and retention through engagement strategies.
- Translating complex financial products into compelling value propositions for diverse audiences.
- Collaborating cross-functionally with product managers, growth teams, designers, analytics team, and executive leadership.
- Defining, tracking, reporting on key KPIs such as awareness, feature adoption (nMTU), retention/LTV improvements for Beholder platform.
- Serving as the voice of customer to champion insights that inform product roadmaps and marketing initiatives.
Benefits
- $110.4K – $220.8K • Offers Equity • Offers Bonus
- This is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).
Similar Jobs
5h ago