leap - Senior Manager, Lifecycle Marketing & Operations
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Requirements
• 8+ years of lifecycle marketing / CRM experience with ownership of pipeline or revenue outcomes in B2B environments • Deep expertise in HubSpot, including building complex workflows and lifecycle architectures independently • Proven track record of building lifecycle programs that drive measurable business impact (e.g., opportunity creation, pipeline conversion) • Strong experience with segmentation, automation, lead scoring, and behavioral trigger systems • Analytical rigor with experience designing and evaluating experimentation frameworks • Experience in healthtech, benefits, or other complex, sales-assisted environments • Experience building lifecycle functions from 0 → 1 and scaling them • Experience partnering closely with RevOps, Data, and Engineering teams • At Leap, we’re building an outlier company with real impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you.
Responsibilities
• Lifecycle Strategy & Execution • Design and execute Leap’s end-to-end lifecycle marketing strategy from first touch through opportunity creation • Build segmentation frameworks, nurture journeys, and lead scoring models that drive qualified pipeline • Identify funnel friction points and implement targeted lifecycle interventions to improve conversion • Marketing Systems & Infrastructure • Own the architecture of the lifecycle marketing stack in HubSpot, including CRM structure, automation logic, and integrations • Partner with RevOps and Insights teams to ensure clean data flows, clear lifecycle stages, and scalable reporting • Maintain best practices across deliverability, compliance, and contact governance • Experimentation & Optimization • Build and run a structured experimentation program across the lifecycle funnel • Design and analyze A/B tests across segmentation, messaging, and nurture strategies • Translate insights into measurable improvements in conversion and pipeline generation • Content & Messaging • Own lifecycle messaging across the funnel, including emails and automated journeys • Develop clear, compelling messaging tailored to complex B2B buyers and long sales cycles • Align lifecycle content with sales needs to support opportunity progression • AI & Lifecycle Innovation • Leverage AI to design, automate, and scale lifecycle marketing programs across segmentation, content generation, and campaign execution • Build AI-assisted workflows for email creation, personalization, and testing, reducing manual effort while improving speed and quality of output • Develop systems that use AI to synthesize customer insights (e.g., sales calls, engagement data, behavioral signals) into actionable lifecycle strategies and messaging
Benefits
• $115K – $180K • Offers Equity • At Leap, we are committed to providing competitive total rewards packages including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Leap sells into large employers with long sales cycles (12 months +) and multiple stakeholders. If you were designing a lifecycle nurture program to convert inbound leads into a sales-qualified opportunities, what would your approach be? Keep your answer to ~5–7 bullets. • What’s one mistake you see companies make when running lifecycle marketing for long B2B sales cycles with a small target audience • Recruiting Privacy Policy • Leap may use Artificial Intelligence with this application. Learn more.
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