Engine - Sr. Principal, Growth & AI Systems

• Build a MarTech infrastructure to support a Growth team with ambitious targets allowing us to seamlessly enrich our 1P data and connect with our ideal clients. • Implement and own our attribution infrastructure in partnership with our Analytics and Product teams to ensure proper measurement is feeding how we report impact • Drive measurable improvements in Google Optimization Score and Meta EMQ score by feeding platforms the full conversion funnel, not just platform-reported events • Partner with the analytics team to define which events and audiences flow into our media platforms and in what format • Audit existing AI experiments across the Performance Marketing team; consolidate, kill what isn't working, and build a maintained skill library to supercharge our team • Build and document repeatable AI workflows for audience segmentation, creative brief generation, channel optimization, performance reporting, and channel expansion • Evaluate, onboard, and own AI tools relevant to performance marketing including vendor relationships and team training • Maintain the team's AI system over time as models, tools, and channels evolve — this is not a "set it and forget it" role • Build the measurement and signal architecture for each new channels before launch – defining the "channel readiness checklist" that net-new channels must meet before spend begins • Own the unified performance dashboard that surfaces channel health, spend efficiency, and optimization signals to the team and leadership • Build automated alerts and anomaly detection so Performance Managers spend less time on reporting and more time on strategy • Partner across the Growth and Ops team on tooling overlap – you own AI and signal systems