spellbook.legal - Brand Marketing Lead
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Requirements
• 8–12+ years of experience in brand marketing, ideally within B2B SaaS • Experience in high-growth or venture-backed environments (Series B–D preferred) • Proven ability to define and evolve brand positioning in a competitive category • Strong storytelling instincts with the ability to simplify complex technology • Experience marketing to enterprise audiences; familiarity with legal-tech or regulated industries is a plus • Strategic thinker who is also execution-oriented • Data-informed approach to brand building • Excellent cross-functional collaboration skills
Responsibilities
• Define and evolve our brand strategy, architecture, and positioning in a competitive legal AI landscape • Clarify and own our category narrative and value proposition for enterprise legal buyers • Establish the company as a defining voice in legal AI — shaping how the market understands the category, not just participating in it • Drive measurable growth in share of voice, brand visibility, and brand authority across priority channels • Partner with Product and Executive Leadership to translate product innovation into differentiated, market-shaping messaging • Lead brand research, voice-of-customer insights, and competitive analysis to identify whitespace and narrative opportunities • Proactively monitor and outperform competitors in brand presence, thought leadership, and executive visibility • Own the company’s core messaging framework, brand voice, and tone • Ensure consistency and amplification across website, campaigns, sales enablement, PR, events, partnerships, and thought leadership • Elevate executive and company storytelling across media, industry forums, customer communications, and strategic announcements • Build a strong executive platform that increases credibility, visibility, and industry influence • Work with our Creative Director to design and scale visual identity systems that reflect enterprise credibility and modern AI innovation • Oversee website evolution and all major brand touchpoints as strategic demand drivers • Create bold, high-impact brand moments (launches, reports, events, campaigns) that increase brand “fame” in the market • Partner with Growth and Product Marketing to ensure brand drives pipeline, conversion, and revenue impact • Build brand programs that increase awareness, trust, and preference among legal decision-makers • Develop integrated campaigns that extend beyond performance marketing to increase long-term brand equity • Establish brand measurement frameworks (awareness, perception, preference, share of voice, sentiment, authority metrics, etc.) • Define clear KPIs for brand visibility, narrative ownership, and category leadership • Build systems to track brand lift and competitive narrative positioning in a fast-moving AI landscape • Manage creative agencies, PR partners, and freelancers to amplify brand reach and authority • Build the brand function from the ground up, including scalable systems and processes • Hire and mentor brand and creative talent over time
Benefits
• Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done • Access our company-paid group benefits for you and your family, with $1,000 towards mental health support • Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year • Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows • Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee • INCLUSIVE HIRING AT SPELLBOOK • Spellbook uses industry benchmark data to establish compensation bands for all roles. The salary range listed for a position reflects the expected total wage range for the role—including base salary and on-target commissions, where applicable—and may span multiple career levels. Final compensation is determined during the interview process based on factors such as experience, skills, scope, and role level. In addition to base salary and applicable commissions, total rewards may include equity, health and wellness benefits, and other company programs. Full details will be shared during the interview process.
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