Instructure, Inc. - Account Based Marketing Manager
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Requirements
• 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software environment (edtech experience strongly preferred) • Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion • Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau • Analytical mindset with strong data interpretation and communication abilities • Excellent communication and collaboration skills, ability to build trust across teams • Curiosity, creativity, and a test-and-learn approach • Bachelor’s degree in Marketing, Business, or related field, or equivalent experience • Get in on all the awesome at Instructure! • We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect: • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Annual learning and development stipends to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection • We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Responsibilities
• Lead and Execute ABM Strategy: • Design and manage 1:1, 1:few, and 1:many ABM programs, delivering personalized, relevant experiences through integrated email, paid media, direct mail, and content. • Collaborate with sector marketing, sales, and customer success to prioritize target accounts, define buying groups, and tailor messaging for business and government learners. • Use Demandbase to orchestrate and measure multi-channel account journeys, complementing campaigns in Marketo and Outreach. • Partner with content and creative teams to develop resonant assets aligned to buyer journeys and informed by predictive scoring and intent data. • Manage budgets and timelines while continuously experimenting with ABM tactics and tools. • Lead and analyze research projects to surface insights, inform strategies, and refine targeting and segmentation. • Drive Collaboration and Alignment: • Work hand-in-hand with sales, customer success, SDRs, and marketing operations to ensure marketing activity supports objectives such as competitive conquesting, pipeline generation, and revenue outcomes. • Use Salesforce, Marketo, and Outreach for campaign alignment, tracking, and seamless lead/account handoffs. • Collaborate with marketing operations to design dashboards in Tableau and/or Demandbase for ABM performance, predictive trends, and account engagement insights. • Use Asana to create scalable project organization and visibility systems. • Measure, Learn, and Optimize: • Continuously refine targeting strategies for business alignment. • Define and track KPIs for engagement, pipeline influence, and revenue contribution from ABM programs. • Collaborate with Revenue Ops on KPIs connecting ABM influence to pipeline velocity, opportunity conversion, and customer expansion. • Use data insights to enhance segmentation, messaging, and tactics — driving continuous improvement. • Share best practices and learnings to elevate ABM strategy across the organization.
Benefits
• Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • No, but I plan to relocate at my own expense • No, and I would require employer support to relocate • Permanent resident / indefinite right to work • Temporary visa with employer-specific authorization • Temporary visa with open / transferable work authorization • I am not currently authorized to work in this country • You may provide a range or write “open to discussion based on total compensation.”This will not affect eligibility for the role. • range • “open to discussion based on total compensation.” • Recruiting Privacy Policy • Instructure, Inc. may use Artificial Intelligence with this application. Learn more.
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