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Emergent Labs - Performance Ad Scriptwriter (Europe)

Bengaluru4d ago

In Office Mid APAC Software Advertising Sales Agent B2B CPA ROAS CTR

Requirements

• 2 to 6 years of experience writing performance or direct-response ad scripts and copy • Clear experience writing for the Europe market: you know European tone, slang, and audience psychology. • A portfolio of video ad scripts or finished ads you’ve written, for any brand • Strong structured thinking: you can explain why a script works, not just write it • Range: you can take one product and come up with many distinct angles • You write the copy yourself, end-to-end • Comfortable working at speed and volume in a fast-moving startup • Good to Have: • B2B SaaS performance marketing experience, especially across more than one SaaS brand • In-house experience at a brand or product company (preferred over agency-only backgrounds) • Familiarity with AI video tools and writing scripts that suit AI-generated production • Experience with UGC and creator-led ad formats

Responsibilities

• Write 30 to 60 second scripts for performance video ads across Meta, YouTube, TikTok, and other paid channels • Build complete scripts that cover character, background and setting, dialogue, voiceover, on-screen text, and shot direction • Write natural, culturally accurate dialogue for US audiences • Find and test many angles for the same product: different pain points, personas, hooks, and formats, from UGC-style and testimonial to problem-solution, demo, and skit • Turn product features and user insights into simple stories that convert • Work with AI video creators, editors, and external agencies so scripts translate well onto the screen • Use performance data (hook rate, CTR, CPA, ROAS) to refine angles and keep improving winning concepts • Put out a steady volume of fresh concepts each week to fight creative fatigue

Benefits

• Daily Meals: Lunch and Dinner provided • Family Insurance: 5 Lakhs worth of coverage for you and your family • Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed • Flexible Working Hours: Work arrangements that fit your life and commitments • Let’s build the future of software together.