hims-and-hers - Director, Paid Social Performance Marketing
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Requirements
• 10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets (8–9 figures) • Deep expertise in paid social platforms (especially Meta) and performance measurement frameworks • Proven ability to develop and execute full-funnel marketing strategies, not just lower-funnel optimization • Experience using AI, automation, or advanced tooling to improve marketing efficiency, insights, or execution • Strong analytical skills with the ability to turn complex, ambiguous data into clear recommendations • Experience building and scaling processes in fast-paced, high-growth environments • Strong leadership skills with a track record of developing talent • Excellent communication skills and ability to influence across teams • OUR BENEFITS (THERE ARE MORE BUT HERE ARE SOME HIGHLIGHTS): • Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats • Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws. • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. • Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address. • To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement https://www.hims.com/global-candidate-privacy-statement.
Responsibilities
• Own and scale the paid social program, managing a nine-figure annual budget against aggressive CPA and ROAS targets • Define and evolve a full-funnel social strategy, expanding beyond performance into awareness and consideration to unlock incremental, efficient growth • Leverage AI and automation to improve how we generate insights, execute campaigns, and report on performance • Partner cross-functionally with Product, Creative, Analytics, and Marketing to identify growth opportunities and bring them to market • Translate complex measurement inputs (MMM, MTA, Conversion Lift, etc.) into clear, actionable investment decisions • Build and execute a robust testing roadmap across creative, targeting, and platform optimizations • Lead creative strategy and production in partnership with internal teams and external agencies • Identify and launch new channels, betas, and experiments to drive scalable growth • Coach and develop a high-performing team across multiple levels • Serve as a key driver of cross-functional initiatives that improve how we acquire and engage customers
Benefits
• $220K – $240K • Offers Equity • The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant. • Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors. • This job has application limits • To ensure that we can give proper consideration to everyone who's excited about joining Hims & Hers, we ask that you please only apply to a specific role once within a 60-day period. If you weren’t selected this time, you are welcome to check back and reapply after 60 days. • We truly appreciate your interest in Hims & Hers and look forward to staying connected! • Autofill from resume • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Candidate Information • LinkedIn Profile URL • If you don't have a LinkedIn profile, please write NA • or drag and drop here • Are you legally authorized to work in the U.S. without restriction for any employer? • Will you now or in the future require immigration sponsorship by Hims & Hers in order to work for Hims & Hers in the U.S.? • Have you previously worked for hims & hers as an employee or contractor/consultant? • This includes any subsidiary companies, including but not limited to Apostrophe or Honest Health. • Recruiting Privacy Policy • Submit Application • Hims & Hers may use Artificial Intelligence with this application. Learn more.
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