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Jobs/Marketing Manager Role/iHerb - Global Sr. Marketing Manager
iHerb

iHerb - Global Sr. Marketing Manager

United States of America - Irvine, California$115k - $115k1mo ago
In OfficeSeniorNALife InsuranceInsuranceMarketing ManagerProgram ManagementDocumentationTeam ManagementCampaign ManagementDigital Marketing

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Requirements

• 10+ years of experience in marketing, preferably within health & wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management • Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment • Proven ability to partner cross-functionally with merchandising, product, and regional teams • Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels • Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally • Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously • Data-driven mindset with experience using performance metrics to inform decisions • Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus • Technical & Platform Proficiency: • High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred • Bachelor’s degree in Marketing, Business, Communications, or a related field required • MBA or advanced degree is a plus, but not required • What Success Looks Like: • Increased engagement and conversion on health content pages • High-performing product bundles and regimen-based experiences • Improved customer understanding and trust in health and wellness offerings • #LI-LR1 • The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work.  The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc.  iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year.  Eligibility requirements for these benefits will be controlled by applicable plan documents.Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies. For more information on iHerb benefits, visit us at iHerbBenefits.com. • Anticipated Pay Scale: • $115,000—$150,000 USD • Staffing Agency Submission Notice iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization. • Staffing Agency Submission Notice • Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity • Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · • Embrace Diversity & Inclusion · Strive for Simplicity • iHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

Responsibilities

• Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events • Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans • Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on-site) and regional marketing teams to ensure cohesive campaign execution • Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience • Act as the central point of coordination across cross-functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution • Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives • Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space • Identify opportunities to improve processes, enhance cross-team collaboration, and scale marketing operations effectively • Success Metrics: • Success Metrics: • Success Metrics: • A well-structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time • Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams • Strong cross-functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines • Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution • Increased efficiency in marketing processes, with streamlined workflows and improved speed-to-market • Consistent, high-quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space

Benefits

• At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

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