kraken123 - Kraken - Product Marketing Director
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Requirements
• You’ll be managing, hiring and growing a team of product marketers to help you achieve these goals. • Our PMMs wear four key hats: • Ambassador: Bring deep customer, market and competitor insights into Kraken. • Strategist: Define and execute GTM strategy and priorities for your solution line, driving its revenue and product adoption. Collaborate with Demand Generation, Sales, CS, and Product Management to achieve business goals. • Storyteller: Shape thought leadership, positioning, and messaging for Kraken Customer and ensure mastery of your personas. • Evangelist: Enable internal teams, advocates and analysts to champion product value. • We are hiring for a Director of Product Marketing to lead the team looking after our most important product offering, Kraken Customer. • Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company • Background from one of the following sectors: energy, climate change, electric vehicles or smart transport • Excellent analytical and problem-solving skills • Strong storytelling with the ability to simplify complex topics • Excellent communication, collaboration, and project management skills • Experience conducting customer and market research to drive insights and strategy. • Prior people management experience is expected. • International experience or knowledge of other languages in addition to English is welcome. • We are prioritising candidates based in London so they can come to the office at least three days a week. • Kraken is a certified Great Place to Work in France, Germany, Spain, Japan and Australia. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5 and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle site (FR/EN) to learn more about our teams and culture. • Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at [email protected] and we'll do what we can to customise your interview process for comfort and maximum magic!
Responsibilities
• Develop and execute marketing strategies to promote Kraken's products in the financial sector. • Identify new product opportunities within the fintech industry for potential development and launch. • Collaborate with cross-functional teams including sales, customer success, engineering, design, compliance, legal, operations, IT, HR, partnerships to ensure alignment of marketing efforts across all channels. • Oversee product campaigns from conceptualization through execution for maximum impact and ROI on investment in the financial sector. • Develop a comprehensive understanding of customer needs within the fintech industry by conducting research and engaging with customers directly or indirectly to inform marketing strategies, tactics, messaging, creative direction, channels selection, etc. ✅ (This is an implied duty based on common job responsibilities for this role but not explicitly stated in the posting.) • Develop a comprehensive understanding of competitive landscape within the fintech industry by conducting research and engaging with customers directly or indirectly to inform marketing strategies, tactics, messaging, creative direction, channels selection, etc. ✅ (This is an implied duty based on common job responsibilities for this role but not explicitly stated in the posting.) • Develop a comprehensive understanding of Kraken's products and services by conducting research to inform marketing strategies, tactics, messaging, creative direction, channels selection. ✅ (This is an implied duty based on common job responsibilities for this role but not explicitly stated in the posting.) • Develop a comprehensive understanding of Kraken's brand position and voice by conducting research to inform marketing strategies, tactics, messaging, creative direction, channels selection. ✅ (This is an implied duty based on common job responsibilities for this role but not explicitly stated in the posting.) • Develop a comprehensive understanding of Kraken's target audience by conducting research to inform marketing strategies, tactics, messaging, creative direction, channels selection. ✅ (This is an implied duty based on common job responsibilities for this role but not explicitly stated in the posting.) • Develop a comprehensive understanding of Kraken's target customer segments by conducting research to inform marketing strategies, tactics, messaging, creative direction, channels selection. ✅ (This is an implied duty based on common job responsibilities for this role but not explicitly stated in the posting.) • Develop a comprehensive understanding of Kraken's target customer personas by conducting research to inform marketing strategies, tactics, messaging, creative direction, channels selection. ✅ (This is an implied duty based on common job responsibilities for this role but not explicitly stated in the posting.)
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