allica-bank - Senior Conversion Rate & Experimentation Manager

• Proven track record running structured CRO or experimentation programmes with measurable impact on conversion, lead quality, or pipeline • Strong experience with SME or B2B leads generation landing pages, forms, calculators, and multi-step flows • Solid working knowledge of GA4, Heap, HubSpot, and/or comparable analytics and attribution tools • Comfortable with front-end development (HTML/CSS/JS) - you can ship things, not just brief them • Hands-on, fluent user of AI coding and content tools; you have a clear point of view on where they add genuine leverage • Experience in a regulated environment financial service preferred but not essential • Deeply curious: you want to understand why users behave the way they do, not just what the numbers say • Strategically grounded but execution-led: you form a view quickly and move • Commercially oriented: you tie your work to pipeline and revenue, not abstract conversion metrics • High agency: you don't wait for perfect conditions, perfect briefs, or perfect tooling • Rigorous: you know the difference between a valid test and one that just confirms what you hoped • Self-starter: you spot what needs doing, engage the right people, and drive projects and experiments from idea to results without waiting to be asked. • Working at Allica Bank • At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers. • Our employees are at the heart of everything we do, so our benefits are designed with you in mind: • Full onboarding support and continued development opportunities • Options for flexible working • Regular social activities • Pension contributions • Discretionary bonus scheme • Private health cover • Life assurance • Family friendly policies including enhanced Maternity & Paternity leave • Don’t tick every box? • Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you! • Flexible working • We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate. • We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.