SKELAR - Content Manager - MaxBeauty
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Requirements
• You are fluent in beauty and skincare trends • Understanding of beauty apps and digital product environments • Interest in beauty market research and industry trends • You’ve lived in English-speaking countries • Experience working with educational, wellness, or app-based content / experience in education • Proficiency in either French, German, Spanish, Portuguese, Japanese Knowledge of additional languages such as French, German, Portuguese, or Japanese will be a strong advantage • You will be a great fit and enjoy this role if you are: • Act proactively and take initiative • Love a structured, systematic approach to problem-solving • Ambitious, results-oriented person who is driven by results and achievements • Genuinely interested in Health, Beauty, and Wellness niches, who want to deeply understand the audience and can spot and create trends • What to expect: • Competitive, market-aligned compensation • A strong, experienced, and highly motivated team • Unlimited opportunities for professional growth and networking • Asymmetric career growth opportunities • Full remote work setup • MaxBeauty is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there’s always someone to turn to for advice or assistance. • Beyond business, SKELAR builds the SKELAR Foundation, a charitable initiative created by employees. Through this initiative, we create and fund large projects that help bring us closer to victory.
Responsibilities
• Create and manage educational beauty and wellness content, including lessons, courses, and in-app materials • Track and analyze content performance metrics (engagement, completion rates, retention impact, etc.) • Run content experiments to continuously improve effectiveness and drive measurable results • Write clear, engaging scripts for educational video content • Ensure all content is accurate, user-friendly, and aligned with the brand voice and content standards • Manage, upload, and update content using CMS and LMS platforms • Review, edit, and improve existing content to maintain high quality and relevance • Research beauty, skincare, and wellness topics to support content creation • Stay informed about beauty industry trends, user needs, and emerging topics • Collaborate with product, design, and cross-functional teams to support content initiatives • What is important for us: • English proficiency at B2+ level (Upper-Intermediate) or higher • Strong writing, editing, and proofreading skills • Experience creating instructional and educational content (both long-form and short-form) • Ability to develop and adapt tone of voice according to brand guidelines • Ability to write scripts for educational or instructional video content • Experience working with CMS and/or LMS platforms • Strong attention to detail and commitment to content quality • Ability to work with AI tools (e.g., ChatGPT, ElevenLabs, Gemini) • Strong research skills and ability to fact-check information • Solid grasp of content performance metrics, ability to work with analytics tools (e.g., Amplitude) and user feedback sources • Data-driven approach to decision making
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