Plaud - EMEA Influencer Marketing Manager
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Requirements
• Bachelor’s degree in Marketing, Communications, Business, or a related field • 5–10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics. • Strong negotiation and long-term partnership-building skills. • Deep understanding of content performance levers. • Experience tying KOL activity to direct and measurable business outcomes. • Strong analytics, project management, communication, and cross-functional skills. • Full professional fluency in English; additional European language(s) are a plus. • Ability to leverage AI to enhance work efficiency. • Experience with experimentation and leveraging data to make informed decisions on platforms and messaging. • Strong insight into AI, SaaS, or tech trends and how they intersect with content and creator culture.
Responsibilities
• Strategy & Leadership • Develop and own the Europe influencer marketing strategy, aligned with global brand and growth objectives. • Lead, mentor, and scale a remote high-performing influencer marketing team. • Build and refine scalable operational models: creator tiers, vertical playbooks, funnel, AI workflows, and ROI frameworks. • Creator Partnerships & Execution • Build your team to identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, and beyond. • Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships. • Build professional creator relationships based on trust, creativity, and measurable performance. • Campaign Management • Oversee end-to-end execution: briefing, content review, approval, tracking, and optimisation. • Coordinate product seeding, sample scripts, and content enablement. • Partner with Product Marketing to craft tailored messages for each vertical audience. • Performance & Analytics • Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue. • Maintain a performance dashboard and report weekly and monthly insights, learnings, and recommendations. • Partner with Sales and IMC leads in each market to leverage KOLs to achieve core business metrics: ROI, site visits, and reach during always on and key sales/promotional periods. • Cross-Functional Collaboration • Align with Brand, Paid Media, IMC, and PR teams for integrated campaigns. • Collaborate with the Marketing Team for testimonial and case-study content. • Work with Legal on contracts, compliance, usage rights, and disclosures.
Benefits
• Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. • Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years with over 2 million users. • Define the next-gen paradigm for human–AI interaction. • Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion across Europe. • Work with passionate teammates who value innovation, collaboration, and customer success. • Grow your career in a culture that champions continuous learning and fast career development. • Market-competitive compensation, global exposure, and a vibrant, creativity-fuelled work atmosphere. • High-Impact Role: Build and lead the Europe influencer function from the ground up, with meaningful ownership and direct business impact. • Competitive Compensation: Competitive base salary + performance bonus + equity. • Comprehensive Benefits: Top-tier healthcare coverage for employees and dependents, including dental and vision. • Paid Time Off: Generous PTO policy plus paid holidays. • New Parent Leave: 12 weeks of paid parental leave, regardless of gender. • Hybrid Working: Amsterdam-based with a flexible hybrid working model. • Gear: New hires are equipped with their choice of top-of-the-line laptops and workstation setups. • Perks: Best office equipment. Annual offsites. Free office drinks and snacks.
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