Pendulum™ - Marketing Manager
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Requirements
• 5+ years of hands-on paid media experience with deep expertise in Meta Ads Manager and Google Ads — you know these platforms inside and out. • TikTok Ads experience is a strong plus; familiarity with emerging and streaming/OTT channels is a bonus. • You can receive a brief, assets, and direction and independently build and launch a campaign end-to-end without needing step-by-step guidance. • Expert-level understanding of campaign structure, audience segmentation, bidding strategies, and creative best practices across platforms. • Analytically sharp — you can read performance data, identify what is and is not working, and translate findings into clear actions and recommendations. • Experienced with incrementality testing and measurement tools such as Haus, Triple Whale, Northbeam, or similar. • Highly organized and detail-oriented, with strong QA instincts — you catch mistakes before they go live. • A proactive communicator who keeps their manager informed, flags issues early, and brings solutions not just problems. • Comfortable working in a fast-paced, high-growth environment where priorities shift and speed matters. • Proficient with or eager to leverage AI tools to improve workflow efficiency, creative testing, and campaign performance. • Experience in DTC, CPG, health & wellness, or subscription-based brands. • Familiarity with tools such as Google Analytics, Looker, Triple Whale, or similar analytics platforms. • Understanding of landing page performance and CRO principles as they relate to paid media. • Experience working directly with or in support of a senior growth or performance marketing leader.
Responsibilities
• Campaign Build & Launch • Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding. • Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one. • Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch. • Move quickly and efficiently — you know how to get campaigns live without sacrificing quality or attention to detail. • Optimization & Performance • Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation. • Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track. • Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements. • Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action. • Creative Execution & Testing • Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel. • Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings. • Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction. • Stay on top of new ad formats, placements, and creative best practices across platforms and proactively recommend tests to the Director. • Measurement & Incrementality • Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions. • Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations. • Contribute to building a measurement culture on the team — bringing rigor, curiosity, and a test-and-learn mindset to everything you do. • Reporting & Collaboration • Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers. • Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge. • Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel. • Bring a point of view — you are not just an executor, you are a thought partner who proactively contributes ideas and observations.
Benefits
• $140,000 - $160,000 • Medical, Dental, and Vision • Life & STD Insurance • Company match on 401 (k) • Flexible Time Off (FTO) • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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