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InMobi

InMobi - Lead

Bangalore$104k - $104k1w ago
In OfficeStaffAPACTeam LeadSEOContent CreationB2B2CDigital MarketingLearning & Development

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Requirements

• A bachelor’s degree in Business, Journalism, English, Communications, or any related field • 3-5 years' experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech. Should be able to think with a consumer-out approach. Please note that if you have fewer years of experience and match the skillset, we would still be happy to hear from you. • Must be skilled in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy • Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product • Track record of clear, successful communications on complex topics (portfolio required) • Excellent writing, editing, and research skills • Great presentation skills with a flair for narration and storytelling • Strong research and analytical skills

Responsibilities

• Communicate product messaging through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral • Lead content projects for events and reports end-to-end • Implement SEO best practices to drive organic traffic to the brand • Conduct research to understand and stay abreast of industry trends • Stay up-to-date on latest content writing and marketing trends • Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand • Repurpose content into multiple assets for various channels to maximize reach • Monitor performance and consistently improvise on existing formats and channels • Propose, implement, or lead improvements in the content marketing strategy, plan, and process • Take complete ownership and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing • This Role is Perfect for You If • You are a great listener, and you have a knack for asking the right questions to frame the right story. • You are optimistic, easy to work with, and good at setting the right expectations and boundaries. • You are good at prioritizing, planning, and taking ownership of tasks. • You have experience working on essential content and AI tools. • You have written high-performing blogs, articles, or ads previously. • You love storytelling, words are how you frame your thoughts, and you are obsessed with punctuation and grammar. • Since 2007, InMobi has built the extraordinary. Beyond just technology. It has built a way of working. • Across 16 offices globally, through every pivot and breakthrough, one thing has remained constant: we are Builders, Dreamers, Doers. We are fluid enough to move fast, grounded enough to own outcomes, and human enough to care deeply about the work and about one another. • Culture is at the core of that ethos. It has been co-created by the people who built this company and by those continuing to shape it every day. It lives in how we work, how decisions are made, how teams show up for one another, and how seriously we take the responsibility to build the best. • This is a place where ambition and belonging occupy the same space. Where the bar is high and the support is real. Where freedom comes with trust, and trust comes with accountability. Where you are valued not only for what you do, but for the perspective, judgment, and humanity you bring to the work. Where you will be challenged by the work and supported by the communities, passions and experiences that shape who you are beyond your role. • When people show up fully, we do more than build meaningful work. We build something extraordinary together. • If this sounds like the place you have been looking for, join us. • The InMobi Culture • The InMobi Culture • At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. • We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. • We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. • InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. • Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!

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