mazehq - Senior Manager, Demand Generation

• YOUR CONTRIBUTIONS TO OUR JOURNEY: • Own demand generation end-to-end from campaign concept and messaging through execution, conversion, and pipeline impact. You're accountable for the number, not just the activity. • Drive integrated campaigns that span email, content, paid, web, events, and emerging channels — sequencing them intelligently and maintaining coherence across the full buyer journey. • Build and iterate on positioning and messaging for ICP segments including AppSec, DevOps, and cloud security buyers; working closely with Product Marketing and Sales to ensure the story is right before the campaign runs. • Set and hold a high creative bar: write sharp copy, direct design toward a premium standard, and never ship work that feels half-baked. The hook is everything; you know that. • Experiment relentlessly and learn fast: invent new channels and tactics, test hypotheses with speed and rigour, and kill what isn't working without sentiment. • Manage the marketing tech stack and reporting with a bias toward HubSpot for campaign management and attribution, using LLMs and AI tooling to move faster and produce better output. • Partner closely with Sales and SDRs to ensure campaign-sourced pipeline is well-qualified, followed up effectively, and tracked back to closed revenue. • 5–10 years of B2B growth marketing or demand generation experience, with at least 2 years in a Series A or B environment where you were building, not inheriting, the function. • Proven pipeline impact: you can point to specific campaigns you ran, the pipeline they generated, and what you learned from them. Activity metrics don't impress you; revenue does. • Deep experience in technical B2B markets: ideally cybersecurity, DevOps, cloud, AppSec, or adjacent developer/infrastructure/AI tools. You understand the buyer, the buying committee, and how deals get done. • Strong copywriting and messaging instincts: you know what a good hook looks like, you can write one yourself, and you have a library of examples you're proud of. • Eye for design and creative direction: you don't need to be a designer, but you know what premium looks like and you can push creative work over the line to meet that standard. • Owner mentality and operating discipline: you manage multiple workstreams without dropping details, close loops without being chased, and don't wait for direction to get started. • Fluency with AI tools: you actively use LLMs (Claude, Cursor, or similar) to iterate faster, improve output quality, and scale your own capacity. • Direct experience marketing to security personas (CISOs, AppSec Engineers, DevSecOps teams) with an understanding of how they evaluate and buy. • HubSpot power-user experience, including campaign attribution, lifecycle management, and reporting. • Experience building or scaling ABM programmes at an early-stage company. • Prior exposure to PLG or product-assisted growth motions alongside traditional demand gen.