InMobi - Senior Associate
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Requirements
• 1Weather, part of the InMobi Group, is one of the leading weather platforms delivering accurate, reliable, and engaging weather experiences to millions of users. We combine technology, design, and data to create products that people rely on every day. • Minimum 4 years of experience in content strategy, brand marketing, media, or related roles. • Proven experience leading multi-format content initiatives (text, video, audio). • Strong analytical mindset with the ability to interpret performance data and translate insights into action. • Demonstrated experience leveraging AI tools for content creation, optimization, or workflow automation. • Excellent storytelling, editorial, and communication skills. • Ability to thrive in a high-growth, fast-moving environment. • Strong collaboration and stakeholder management skills. • What Success Looks Like • A scalable, efficient, and innovation-driven content pipeline. • Measurable improvements in engagement, reach, and strategic impact. • Strong cross-functional alignment and seamless execution. • Continuous evolution of content strategy driven by creativity and insights. • The InMobi Culture • The InMobi Culture • At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. • We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. • We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. • InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. • Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!
Responsibilities
• Content Strategy & Leadership • Develop and execute a comprehensive multi-channel content strategy across written, video, and audio platforms. • Own and manage the content roadmap and calendar to ensure consistent and impactful storytelling. • Maintain clarity, consistency, and alignment with brand voice across all content assets. • Creative Excellence • Creative Excellence • Act as a creative leader across formats, bringing fresh ideas to strengthen the content pipeline. • Continuously identify opportunities to enhance storytelling, distribution, and audience engagement. • Experiment with new approaches to improve quality, scale, and effectiveness of content. • AI & Process Optimization • Leverage AI tools to streamline content ideation, creation, distribution, and performance tracking. • Build scalable systems and workflows to increase efficiency in a fast-paced environment. • Drive automation initiatives that enhance productivity without compromising creativity. • Analytics & Insights • Define meaningful KPIs aligned with business objectives. • Analyze content performance data to derive actionable insights. • Use data-driven thinking to refine strategy and improve overall impact. • Cross-Functional Collaboration • Collaborate closely with Marketing, Product, Design, and Leadership teams to align content initiatives with broader organizational goals. • Contribute to identifying and developing new strategic opportunities for content growth. • Execution in a Fast-Paced Environment • Manage multiple projects simultaneously while maintaining high quality and attention to detail. • Adapt quickly to shifting priorities and business needs.
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