colibrigroup - Product Owner – Marketing Technology
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Requirements
• Demonstrated experience in both marketing and product management/product ownership • Experience owning a product strategy, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms • Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion • Experience translating business and marketing needs into product requirements and technical user stories • Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders • Ability to influence and create alignment across multiple teams with different priorities and business needs • Experience working in Agile or Scrum environments • Strong analytical and problem-solving skills, with the ability to use data to prioritize opportunities and evaluate outcomes • A hands-on and collaborative leadership style, with the willingness to work through details rather than relying on a large support team. • Comfort operating in a transformation environment where processes, platforms, and ways of working are still being built • Strong communication, stakeholder management, and executive presentation skills • Curiosity about AI and enthusiasm for incorporating AI tools into product management, analysis, documentation, and decision-making • Experience with Salesforce Marketing Cloud Engagement • Experience with Salesforce Data Cloud, customer data platforms, or similar customer data and segmentation technologies • Experience leading a large-scale MarTech implementation, migration, or transformation across multiple brands or business units • Experience with Oracle Eloqua or another enterprise marketing automation platform • Experience supporting both B2C and B2B2C business models • Familiarity with CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance • Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation • Previous people leadership or experience managing a small team of product professionals • Experience within a subscription, e-commerce, professional education, or multi-brand organization
Responsibilities
• Define and own the product vision, strategy, and roadmap for marketing technology capabilities • Partner with marketing leaders across multiple business areas to create alignment around a shared marketing technology strategy • Lead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across a portfolio of brands • Translate marketing and customer needs into clear product requirements, user stories, and prioritized backlogs • Partner closely with an engineering lead and delivery teams to plan, prioritize, and execute marketing technology initiatives • Own backlog management, sprint planning, prioritization, and product decision-making within an Agile environment • Improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell • Guide the development of segmentation, personalization, lead management, campaign orchestration, and lifecycle marketing capabilities • Identify opportunities to use AI, Generative AI, predictive analytics, and intelligent automation to improve marketing effectiveness and internal processes • Use customer, campaign, and product data to identify problems, prioritize opportunities, and measure product outcomes • Partner with data and technology teams to support integrations between marketing platforms, CRM systems, Data Cloud, CDPs, and data warehouses • Establish KPIs and success metrics related to customer engagement, conversion, deliverability, revenue growth, and platform adoption • Support experimentation through A/B testing, multivariate testing, and continuous optimization • Promote consistent product practices, operating processes, and ways of working across marketing and technology teams • Lead and develop a small product team while remaining actively involved in strategy, requirements, and execution • Ensure marketing technology solutions support data governance, privacy, and regulatory requirements
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