trustedhousesitters.com - TrustedHousesitters
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Requirements
• The CRM Practitioner: You have 2+ years of hands-on experience in CRM or lifecycle marketing. You understand the "logic" behind a send as much as the creative. • Technically Curious: You don’t need to be a Braze expert on day one, but you must have the curiosity to get under the hood of a tech stack. If you’ve mastered Salesforce or Customer.io, you’ll thrive here. • Bias for Action: You prefer "shipping and iterating" over endless polishing. You understand that in a scale-up, speed-to-learn is our biggest advantage. • Commercially Conscious: You’re curious about the "brass tacks" - how our funnels work and how your work directly contributes to the business growing. • The Self-Starter: You're comfortable with a bit of ambiguity. You don’t wait for a manual; you go out, trial, error, and figure it out. • Direct experience with Braze or Amplitude. • Experience in an "App-first" environment. • A background in marketplaces, travel, or (of course) the pet industry. • Talent Screen: A chat with our Talent team. • Hiring Manager Deep-Dive: A technical/experience overview with the Hiring Manager. • The Case Study: A practical task to see how you approach a real-world acquisition problem. • The Team Meet: A chance to meet the wider CRM team. • Fully Remote (UK based) | £34-44k + Gifted Equity | B Corp Certified • TrustedHousesitters is on a mission to become the world’s most-loved travel solution for pet people. We’ve built a global community where pet owners and sitters connect to keep pets happy at home while their humans explore the world. • We’ve already reached 280,000 members, but we’re just getting started. To get from "zero-to-one" to "one-to-two," we need a CRM team that doesn't just send emails, but builds an engine of trust and conversion. That’s where you come in. • The Role: Hands-on, Technical, and Impact-Driven • We’re looking for a CRM Specialist who loves the "how" as much as the "why." Sitting within our New Member Revenue Alliance, you’ll be the driving force behind our acquisition-focused owned channels.
Responsibilities
• Campaign Architecture: Own the end-to-end execution of lifecycle and seasonal acquisition campaigns across Email, Push, and eventually In-App messages. • The "Always-On" Engine: Manage and optimise our automated journeys. You’ll be looking for the "building blocks" that turn a curious pet lover into a lifelong member. • Rapid Experimentation: Run A/B tests on copy, creative, and segmentation. You’ll maintain a "test and learn" log that guides our future strategy. • Cross-Functional Collaboration: Partner with Creative, Data, and Product teams to ensure our CRM activity isn't a silo, but a core pillar of the member experience. • Performance Storytelling: Own the reporting for conversion automations. You won't just report numbers; you'll identify the opportunities behind them. • Team Player Mentality: While your focus is acquisition, we’re a close-knit "all paws on deck" team. If a teammate needs a hand with member loyalty or data ops, you’re ready to dive in.
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