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• 3+ years of experience in product marketing • Demonstrated experience taking Web3 products to market: developer tools, DeFi protocols, payment infrastructure, or blockchain platforms • Proven ability to write compelling technical content that resonates with both developer and non-developer audiences • Track record of executing successful GTM campaigns with measurable outcomes (developer adoption, media coverage, on-chain activity growth) • Strong copywriting and storytelling ability: can explain how an ERC-4337 smart wallet works and why a non-technical CMO should care, in the same document • Experience building and executing multi-channel campaigns: content, social, events, partnerships, and community • Ability to define and track marketing KPIs tied to product adoption, not just vanity metrics • Experience creating BD and sales enablement materials for enterprise or institutional audiences • Experience writing for multiple formats and audiences • Domain Expertise • Experience in AI / developer tool marketing: familiarity with MCP, Agent SDKs, LLM infrastructure — able to articulate why BNBChain's AI Agent platform matters to a builder audience • Experience marketing stablecoin or RWA products: understanding of the institutional and retail narratives around tokenized assets, yield-bearing stablecoins, and on-chain treasuries • Ecosystem & Community • Existing network within the Web3 developer, DeFi, or institutional blockchain community • Domain Expertise