Brand Lead

arborRemote - Austin, Texas, USA+ Equity6d ago

Remote Staff NA Real Estate Fintech Brand Ambassador B2C Performance Management Content Creation Storytelling SEO

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Requirements

5-7+ years of experience in brand and content marketing, editorial, and brand storytelling (B2C experience strongly preferred; marketplace/fintech a plus).
Excellent writing and editing skills with strong taste for clarity, credibility, and customer empathy.
Proven ability to translate complex topics into content that drives business outcomes (not just impressions).
Comfort working with data: partnering with analysts, turning insights into narratives, and backing claims with evidence.
Strong operational instincts: you can run a content engine—briefs, timelines, stakeholders, QA, and consistent output.
Track record leveraging AI to develop and accelerate content production.
High ownership and bias to ship: you thrive in fast-moving environments where you define problems and create structure.
Experience with Figma, Adobe or other design tools.
PR experience (press-ready narratives, data drops, media briefs).
SEO fundamentals (search intent, content architecture, on-page best practices; schema familiarity a plus).
Experience creating content that repurposes well into paid creative and lifecycle journeys.
Experience with Webflow or other similar CMSs.

Responsibilities

Own Arbor’s brand marketing strategy, roadmap, and editorial calendar across key surfaces: web, SEO/GEO, comms lifecycle, social media, and partnerships.
Create high-quality content that builds trust and understanding by explaining complex topics simply and credibly to the audience making decisions about energy services.
Spearhead integrating our brand narrative into customer interactions throughout their journey with us (lifecycle).
Develop storytelling based on proof, such as case studies, testimonials, before/after scenarios, explaining what Arbor does and doesn't do to help customers save money on electricity.
Build data-informed content like market insights, trends explainers that can be repurposed into various types of media for PR hooks, social posts, performance creative, lifecycle assets.
Work cross-functionally with design and other teams to ensure all branded materials are accurate, on-brand, compliant, and meet real customer needs.
Use AI tools effectively in executing content initiatives that align with the company's goals for intelligent electricity platform development.
Establish a scalable production system including templates, briefs, quality assurance standards, distribution workflows, freelancers as needed to support high volume and consistent output of branded materials.
Measure content performance in terms of traffic quality, conversion lift, engagement rates, efficiency of the distribution process, and reusability across different platforms or campaigns for continuous improvement based on data analysis.

Benefits

Equity options mentioned as part of compensation ("We've raised over $20 million from leading investors and have saved millions for our users." implies potential equity opportunities).
Remote work options are explicitly offered as part of the job description ("remote or onsite").