Senior Lifecycle Marketing Manager (Consumer-Led Growth)
RemoteSeniorNAMarketing ManagerB2BB2CMentoringLTVGo-to-market StrategyReportingStorytellingDocumentationGovernanceBraze
Upload My Resume
Drop here or click to browse · PDF, DOCX, TXT
Requirements
- Successful candidates can come from a variety of backgrounds, yet here are some of the critical experiences we’re looking for:
- 7+ years in lifecycle, CRM, or growth marketing
- 3–5 years owning lifecycle strategy end-to-end, including defining audience frameworks, journey architecture, and experimentation roadmaps
- Deep experience in email, push, SMS, and automated journeys
- Strong experimentation background with proven A/B testing impact
- Advanced analytical fluency with ability to interpret cohort, funnel, and behavioral data to drive strategic decisions
- Experience partnering closely with Product, GTM and Data teams
- Expertise with Braze
- Strong cross-functional leadership and ability to influence without authority
- Experience in marketplace or two-sided platforms
- Experience balancing B2C scale with B2B product adoption
- Experience mentoring or guiding team members
Responsibilities
- Own Consumer Lifecycle Strategy
- Lead end-to-end lifecycle strategy for Consumer acquisition-to-retention journeys
- Define audience frameworks, communication architecture, and contact strategy to improve engagement while reducing oversaturation
- Maintain and evolve journey mapping from first sign-up through repeat behavior and loyalty
- Build High-Impact Programs
- Develop and scale onboarding, activation, retention, and re-engagement journeys
- Create targeted, behavior-based campaigns across email, SMS, push, and in-app
- Modernize and elevate seasonal and promotional campaigns with stronger audience strategy and lifecycle logic
- Experimentation & Optimization
- Own lifecycle experimentation roadmap and A/B testing strategy
- Test messaging, timing, segmentation, and channel mix to drive measurable improvements
- Use cohort analysis and behavioral data to refine journeys and unlock growth
- Data & Business Impact
- Define KPIs tied to retention, repeat behavior, bookings, and LTV
- Forecast lifecycle impact and model program contribution
- Translate performance insights into strategic recommendations, not just reports
- GTM & Product Partnership
- Lead lifecycle planning for product and feature launches, as well as general storytelling go-to-market strategy
- Define target audiences, journey sequencing, messaging frameworks, and success metrics
- Support adoption of growth-driving features for Pros while maintaining primary Consumer ownership
- Systems, Process & Scale
- Own CRM best practices and journey architecture in Braze
- Improve segmentation, data hygiene, and communication governance
- Help establish scalable processes, documentation, and experimentation frameworks
- Key Deliverables
- Key Deliverables
- Multi-quarter lifecycle strategy and roadmap
- Scalable onboarding and retention journeys
- Structured experimentation pipeline
- Seasonal campaign frameworks with improved audience logic
- Performance reporting tied to business outcomes
- Communication strategy that reduces over-sending while improving impact
Benefits
- Our job titles may span more than one career level. The career level we are targeting for this role has a base pay between $118,800 and $163,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. Base pay ranges are subject to change and may be modified in the future.
Similar Jobs
3h ago