MariaDB plc - Global Marketing Campaign Manager
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Requirements
• Experience: 5+ years of experience in B2B marketing, with at least 4 years in a global campaign management or demand generation role, preferably in the tech, infrastructure, SaaS, Software, Database, or open-source industry. • Campaign Expertise: Demonstrable experience in building and executing integrated marketing campaigns that have successfully driven pipeline and revenue, aligned with strategic GTM plays (e.g., new logo acquisition, customer upsell/retention, partner co-marketing). Hands-on experience developing and executing Account-Based Marketing (ABM) programs. • Campaign Expertise: • Marketing Funnel Understanding: A clear understanding of the marketing funnel and how to apply different tactics at each stage. • Marketing Funnel Understanding: • Digital Marketing Proficiency: Proficiency in digital marketing channels, including SEM/PPC, paid social, and retargeting. • Digital Marketing Proficiency: • MarTech Stack Experience: Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce). Proficient level of experience using Marketo and hands-on experience with Salesforce (SFDC). • Data and Analytics: Strong analytical skills with the ability to analyze campaign data, interpret results, and make data-driven decisions. Hands-on analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI. Expertise in data management, analytics, and optimizing campaign performance. • Data and Analytics: • Strategic & Business Acumen: Must possess strong strategic planning and prioritization skills, capable of ensuring that tactics are secondary to strategy. The ability to "speak finance fluently" is essential for prosperity and computing the causal impact of investments. • Strategic & Business Acumen: • Technical Proficiency: Familiarity with marketing technology (martech) integration and competency in leveraging AI tools for marketing functions. • Technical Proficiency: • Customer-Centricity: Deep understanding of customer behavior, pain points, and the ability to define a clear value proposition for diverse buyer roles. • Customer-Centricity: • Communication & Project Management: Excellent communication and project management skills. You can manage multiple projects simultaneously and communicate clearly with a variety of stakeholders. • Communication & Project Management: • Collaboration: Proven ability to break down organizational silos and promote close alignment and data sharing between sales and marketing teams. • Collaboration: • Experience with fine-tuning AI models with proprietary data for enhanced accuracy and competitive advantage. • Vertical experience in Financial Services, Telco, or Retail/eCommerce. • Database/open-source or infrastructure software background. • Experience developing and executing video content strategies, including producing engaging short-form videos, executive snippets, and product moments. • Experience designing and piloting executive engagement concepts, such as Virtual Executive Briefing Centers (EBCs), to create highly personalized interactions with key decision-makers. • What Set You Apart • Builder’s mindset, bias to action, and ownership of outcomes. • Strategic yet hands-on; strong attention to detail and follow-through. • Clear communicator who simplifies complexity and drives cross-functional alignment. • Location • Travel • Minimal annual travel, estimated maximum 10%
Responsibilities
• Strategic Campaign Planning & Execution: Develop and lead integrated, multi-channel marketing campaigns that directly support our core GTM plays (e.g., Oracle Migration, Community Conversion, Customer Upsell) within key enterprise and developer segments. This includes aligning campaigns with overall business strategy, mapping activities to the complex B2B customer journey, and managing global campaigns with localization strategies. • Strategic Campaign Planning & Execution: • Pipeline Generation: Own the campaign plan to generate qualified marketing leads (MQLs) and sales-accepted leads (SALs), ensuring alignment with our sales and revenue targets. • Pipeline Generation: • Advanced Targeting and Omnichannel Engagement: Implement Account-Based Marketing (ABM) programs, focusing on highly personalized engagement with high-value accounts. Target the expanded B2B buying committee (including Finance, Operations, Legal, HR, and Cybersecurity specialists) and design seamless omnichannel experiences. Leverage intent data and detailed profiling/qualifying questions for effective audience targeting. • Advanced Targeting and Omnichannel Engagement: • Content & Messaging: Collaborate with product marketing and content teams to ensure campaign messaging is compelling, relevant, and aligned with our target personas. You will identify content needs and create a content plan to support your campaigns (e.g., white papers, webinars, case studies, blog posts). Drive campaign execution of our evergreen/always-on campaigns across a mix of channels including digital advertising (PPC, social media), email marketing, webinars, content syndication, and partner co-marketing channels. Develop and execute campaigns specifically for our existing customer base to drive upsell and renewal opportunities. Build nurture programs to convert our vibrant open-source community into enterprise customers. • Content & Messaging: • Lead with AI & Technology Integration: Strategically integrate AI and Generative AI (GenAI) capabilities for automation, hyper-personalization, ad optimization, and content development at scale. • Lead with AI & Technology Integration: • Performance Analysis: Be a metrics-oriented professional. You will define campaign KPIs, track performance, and provide regular reporting and analysis to leadership. You’ll use data to optimize campaigns in real-time and inform future strategy. Define and track success metrics tied to real business growth, employ multi-touch attribution models to report and communicate ROI/Value on Investment (VOI) metrics to senior leadership. • Performance Analysis: • Collaboration: Work cross-functionally with sales, product marketing, content, and the rest of the marketing team to ensure campaigns are fully integrated and supported. Break down organizational silos and promote close alignment and data sharing between sales and marketing teams, particularly for ABM and lead nurturing efforts. • Collaboration: • Budget Management: Manage campaign budgets effectively to maximize ROI and pipeline generation. • Budget Management: • Webinar & Email Campaigns: Manage global webinars and email campaigns (commercial, enterprise, global). • Webinar & Email Campaigns:
Benefits
• The annual anticipated U.S. base salary range for this full-time position is $100,000 - $125,000. Additionally, this role may be eligible for discretionary bonuses or commissions. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. • In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than the job description as posted. Salary is one component of MariaDB’s total rewards package, additional benefits includes health insurance, life, and disability insurance, funds toward professional development resources, Flexible Paid Time Off (FPTO), paid holidays, and parental leave, just to name a few! • Impact the world of technology by pushing the boundaries of technology and business models, working at MariaDB. Be part of a game-changing organization that encourages outside-the-box thinking and empowerment and is truly shaping the future of the software industry. You’ll be collaborating with high-caliber colleagues around the world, offering unparalleled learning and growth opportunities. We provide a very competitive compensation package, medical/dental/vision insurance, 401(k), a massive degree of flexibility and freedom, and more.
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