acorns - Sr. Brand Marketing Director
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Responsibilities
• Build Breakthrough Brand Campaigns • Architect and direct integrated campaigns that shift perception of who investing is for and why they should care • Own strategy and execution across brand media, OOH, social, creator, and partnerships. • Ensure every touchpoint delivers one cohesive, emotionally charged story that inspires action. • Make Acorns Culturally Unmissable • Lead our social + creator ecosystem to generate cultural relevance and energy. • Identify and activate the moments, partners, and conversations that make the brand pop in the feed and in culture. • Grow awareness and trust with bold, differentiated content. • Drive Cross-Functional Impact • Connect Brand, Creative, Growth, and Data into one unified engine. • Protect the integrity of the brand while pushing for innovation, speed, and craft. • Manage and inspire a high-performing team with clarity, direction, and founder-level urgency. • 10+ years leading brand or integrated marketing at a high-growth consumer brand; fintech experience a plus. • Demonstrated ability to craft and ship big, distinctive brand work with measurable business impact. • A track record of running teams through tight timelines, multi-channel campaigns, and GTM launches. • Deep intuition for storytelling, culture, and customer psychology - backed by a data-led mindset. • Excellence in creative judgment, executional rigor, and cross-functional leadership. • Founder-like urgency, energy, and ownership. • Hunger to deliver game-changing products. • Exceptional drive and precision in delivery. • A belief that your work is tied to your life's mission. • Optimistic about the potential of societal change. • You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.
Benefits
• A comprehensive benefits package for you and your family • Flexible work location, hours, and paid time off • 401(k) matching • Monthly Acorns account contribution & GoHenry account for your family • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform) • Roots Leadership Program for Emerging Leaders • Community week onsite gatherings and various virtual events • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges. • The pay range for this position at commencement of employment is expected to be between $215,000 and $230,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. • If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. • Work Authorization: • Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit http://www.e-verify.gov/www.e-verify.gov http://www.e-verify.gov
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