Customer.io - Event Marketing Coordinator
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Requirements
• Located in North America • 2+ years in event marketing, demand generation, or integrated marketing within B2B SaaS • Experience running a mix of virtual events, webinars, and in-person activations • Strong project management skills - you juggle timelines, tasks, and teams with ease • Experience collaborating with Sales on event-driven follow-up • Comfortable with marketing automation tools (Customer.io, HubSpot, Marketo, etc.) and Salesforce • Understanding of lead capture, UTMs, attribution, and event funnel performance
Responsibilities
• North America Events Calendar & Project Management • Own Customer.io's North America events calendar - field events, hosted dinners, sponsored conferences, and virtual sessions • Partner with the Events Manager and marketing team to define goals, audiences, formats, and success metrics • Evaluate sponsorships, speaking slots, and new opportunities aligned to our demand and pipeline goals • Own day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support • Manage registration flows, pre-event comms, and the attendee experience from first touch to follow-up • Work closely with Sales, CS, Brand, and Content to keep every event well-scoped, on-message, and supported with the right assets • Customer Events • Lead planning and execution of customer-focused events - hosted dinners, Suite Series experiences, and curated roundtables for our most strategic accounts • Collaborate with CS and AM to identify and invite the right customers, build post-event follow-up workflows, and capture feedback that deepens relationships and supports expansion pipeline • Identify opportunities to grow the customer event program and increase its impact on retention and advocacy • Performance & Optimization • Track event performance - registrations, attendance, engagement, and pipeline impact • Maintain documentation, templates, and repeatable workflows that make running events more scalable
Benefits
• We believe in transparency. Starting salary for this role is $85,000 - $95,000 USD depending on experience and subject to market rate adjustment. • We know our people are what make us great, and we're committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more. • 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family • 16 weeks paid parental leave, unlimited PTO • Our Process • Our Process • No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision. • 30-minute video call with Recruiter • 30-minute video call with Events Manager • Take-home assignment • 45-minute review call with Cross-Functional Partners • 30-minute video call with Hiring Manager • All final candidates will complete a background check and employment verifications as part of our pre-employment process. • Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact. • Zoom is the only video conference platform we use. Virtual interviews will be conducted using video, and offers will be extended in writing on official Customer.io letterhead. If you have any questions please contact [email protected]. • Check out our careers page for more information about why you should come work with us. We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you're excited by what you read - apply now.
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