kraken.com - Sr Product Manager - Growth Marketing Enablement

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work. • Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid. • Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly. • Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns. • Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps. • Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend. • Partner with marketing, design, engineering and data as the single point of ownership for growth enablement. • Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land. • Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. • Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. • We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.