lendable - Senior Marketing Analyst
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Requirements
• 3+ years of experience in data analytics, ideally within a product-led or high-growth tech environment • Deep expertise in analytical methods including funnel optimisation, segmentation, cohort analysis, LTV modelling, and regression techniques. • High proficiency in SQL and strong command of one or more analytics tools or statistical packages (e.g., Python, R). • Hands-on experience with DBT and familiarity with data modelling best practices • Skilled in experimentation frameworks (A/B testing, hypothesis testing, causal inference). • Demonstrated ability to turn ambiguous problems into structured, hypothesis-driven, data-supported insights. • Excellent communication skills with experience influencing cross-functional stakeholders and product leaders. • Experience in credit marketing (credit cards, loans, car finance etc.) • Experience with paid media platforms (Google Ads, Meta, Tiktok etc.) and working with marketing teams • Experience building or contributing to Marketing Mix Models or incrementality testing frameworks. • Familiarity with data instrumentation and schema design in product development cycles • Interview process: • Screening call • Take home task and cognitive tests • Final Interview • LIFE AT LENDABLE
Responsibilities
• IMPACT & ANALYTICAL LEADERSHIP • Analyse marketing campaign performance across multiple channels and conduct analyses to identify trends and opportunities for optimisation • Structure and execute high-impact analyses in acquisition funnels to inform marketing spend and product evolution • Drive experimentation rigor: design, implement, and analyze A/B tests, multivariate experiments, and cohort studies • Co-operate with product and credit teams to ensure mid to deep funnel performance is improved. • DATA PRODUCT INVOLVEMENT • Influence data architecture by contributing to schema design that enable more insights • Build high quality, scalable pipelines and transformations that increase interpretability of data and increase the teams’ agility • CROSS-FUNCTIONAL PARTNERSHIP • Serve as a thought partner to Product Managers and Credit Managers - ensuring analytical insight drives roadmap prioritisation and credit assessments. • Collaborate with the creative and design team to deepen insights at the creative and campaign level to enhance prioritisation of their ideas.
Benefits
• Equity options mentioned as part of compensation package. • Paid time off (PTO) benefits are included in the job posting. • Insurance coverage is provided to employees. • Remote work options available for suitable candidates with a Lendable office near them are mentioned in the job posting.
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