Lime - Senior Manager, Lifecycle Management

• Lead execution of lifecycle communications for Lime for Business across employer and employee audiences • Partner with cross-functional teams to shape messaging strategy, priorities, and audience plans across key lifecycle moments • Help define and evolve the brand voice, messaging standards, and templates for Lime for Business • Build and optimize employer communications, including product updates, status reports, invoices, key dates, and renewal-related messaging • Build and optimize employee communications that drive awareness, activation, engagement, and repeat usage • Execute campaigns in Braze, including segmentation, journey setup, personalization, QA, testing, and reporting • Use advanced Braze capabilities, including Liquid, to create dynamic and scalable communications • Partner with Product, Engineering, Data, Design, Finance, and Account teams to ensure Braze reflects the right customer, account, and behavioral data • Translate user behavior, eligibility logic, and program rules into clear lifecycle journeys and targeted campaigns • Contribute to testing and measurement frameworks that improve performance over time • Use modern AI tools to improve speed, insight, and quality across campaign development and execution • 6+ years of experience in lifecycle marketing, CRM, retention, or customer communications • Deep hands-on experience with Braze as a primary platform • Strong experience with Liquid, segmentation, personalization, and automated journey design • Strong understanding of event architecture and how behavioral data supports lifecycle campaigns • Excellent writer and editor with strong brand and content instincts • Data-driven and highly organized, with a strong testing mindset • Comfortable working cross-functionally and influencing without formal authority • Experience communicating to both B2B audiences and end users