HackerOne - Director, Marketing Automations
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Requirements
• Let the employer know what pronouns you use so that they can address you correctly. • Visa/work permit sponsorship is not available for this position • I am a Previous Employee • During the interview process, we may use tools to record video interviews. This approach is intended to provide our hiring teams with more accurate information, rather than relying solely on resumes, CV's, and written notes. • Your response to this question will not be used as a decision-making factor in determining your suitability for this position, and all reasonable accommodations will be made. • I prefer not to answer • Another Gender Identity • Heterosexual / straight • Asian or Asian American • Black or African American • Hispanic or Latine • Indigenous or Native American • Native Hawaiian or Other Pacific Islander • Person with disability • Refugee or immigrant • None of the above • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
Responsibilities
• Architect and Scale an AI-Native Marketing-to-Revenue Engine • Redesign the marketing operating model to connect targeting, activation, journey orchestration, analytics, and pipeline performance into a predictable, scalable marketing-to-revenue system. • Build AI-enabled workflows that move faster and with higher signal, including segmentation, scoring, routing, and lifecycle progression across the customer journey. • Translate growth strategy into measurable operating plans tied directly to pipeline contribution, conversion, and revenue outcomes. • Turn Signal, Intent, and Performance Data into Action • Establish AI-assisted funnel intelligence to detect conversion gaps, pipeline leakage, and journey friction early, then drive interventions that improve flow from engagement to pipeline. • Build decision-ready dashboards and performance narratives that connect marketing activity to revenue impact, with clear recommendations and owners. • Use experimentation and advanced analytics to improve targeting precision, sales velocity, and demand efficiency. • ICP, segmentation, and account prioritization • Operationalize ICP and segmentation using enrichment, intent, and performance data; keep targeting logic current as results change. • Improve account/lead quality through data standards, enrichment strategy, and continuous feedback loops (win/loss, pipeline outcomes). • Design and Evolve the AI-Enabled Marketing Technology Architecture • Define and evolve the martech strategy to support AI-native demand generation, including interoperable data flows across MAP, CRM, intent, enrichment, and analytics. • Evaluate and optimize tools based on measurable impact on pipeline quality, targeting accuracy, automation coverage, and operating speed. • Ensure the stack produces insight-ready, trustworthy data with clear standards for taxonomy, lifecycle definitions, and attribution. • Increase Speed, Predictability, and Quality of Outcomes • Identify friction across the customer journey and deploy automation and AI-supported interventions to accelerate conversion and improve handoff quality. • Reduce manual work through automation while improving signal quality, QA, and execution consistency across campaigns and lifecycle programs. • Strengthen alignment with RevOps and Sales through shared definitions, SLAs, and operating cadences that improve forecast predictability and marketing’s measurable revenue contribution. • Establish clear ownership and accountability for marketing’s contribution to pipeline and revenue, ensuring consistent execution and measurable outcomes.
Benefits
• Tier A (San Francisco)$195K – $215K • Offers Equity • Tier B (Boston, Austin, Seattle, Washington DC)$175K – $200K • Offers Equity • HackerOne Pay Transparency • HackerOne defaults to disclosure in its pay transparency approach. All jobs are posted with the target hiring range, which is a subset of the full pay range for that role. We expect offers to be made within the target hiring range based on the selected candidate’s alignment to functional requirements for the role and our Talent and Leadership Principles. • Our U.S. compensation structure is based on the cost of labor by hub location. Candidates are assigned to a pay tier based on the hub they are aligned to. • Tier Locations • If you meet the criteria of the job requirements, we encourage you to apply. Our Talent Acquisition team can answer any salary-related questions you may have during the process. • HackerOne is a global leader in Continuous Threat Exposure Management (CTEM). The HackerOne Platform unites agentic AI solutions with the ingenuity of the world’s largest community of security researchers to continuously discover, validate, prioritize, and remediate exposures across code, cloud, and AI systems. Through solutions like bug bounty, vulnerability disclosure, agentic pentesting, AI red teaming, and code security, HackerOne delivers measurable, continuous reduction of cyber risk for enterprises. Industry leaders, including Anthropic, Crypto.com, General Motors, Goldman Sachs, Lufthansa, Uber, UK Ministry of Defence, and the U.S. Department of Defense, trust HackerOne to safeguard their digital ecosystems. HackerOne was recognized in Gartner’s Emerging Tech Impact Radar: AI Cybersecurity Ecosystem report for its leadership in AI Security Testing and has been named a Most Loved Workplace for Young Professionals (2024). • HackerOne is at a pivotal inflection point in the security industry. Offensive security is no longer optional – it is the standard for forward-thinking companies that want to build trust and resilience in a world where AI-driven innovation and adversaries are moving faster than ever. With the industry shifting, HackerOne stands apart: we combine the ingenuity of the largest security research community with a best-in-class AI-powered platform, trusted by the world’s top organizations. • HackerOne Values • HackerOne Values • HackerOne is dedicated to fostering a strong and inclusive culture. HackerOne is Customer Obsessed and prioritizes customer outcomes in our decisions and actions. We Default to Disclosure by operating with transparency and integrity, ensuring trust and accountability. Employees, researchers, customers, and partners Win Together by fostering empowerment, inclusion, respect, and accountability. • Customer Obsessed • Default to Disclosure • Win Together • Remote Locations: • Remote Locations: • Boston, MA • Boston, MA • Seattle, WA • Seattle, WA • San Francisco Bay Area • Austin, TX • Austin, TX • Washington, DC • Washington, DC • Tier A (San Francisco): $195,000 to $215,000 + equity • Tier B (Boston, Seattle, Austin, Washington DC): $175,000 to $200,000 + equity • Health (medical, vision, dental), life, and disability insurance* • Equity stock options • Retirement plans • Paid public holidays and unlimited PTO • Paid maternity and parental leave • Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act) • Employee Assistance Program • Eligibility may differ by country • We're committed to building a global team! For certain roles outside the United States, India, the U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR). • Visa/work permit sponsorship is not available. • Employment at HackerOne is contingent on a background check.
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