neko-health - CRM Analyst — Retention & Lifecycle

• 8+ years in analytics, with significant experience in retention, LTV, lifecycle, or churn analytics • Expert SQL and Python/R; able to write complex queries and build predictive models • Deep expertise in cohort analysis, survival analysis, LTV modelling, and retention metrics • Strong understanding of churn prediction, propensity scoring, and reactivation mechanics • A/B testing and experimental design for retention initiatives; statistical rigour • BI tool proficiency (e.g. Tableau, Looker, Metabase); ability to build dashboards and tell the retention story visually • Strategic, proactive mindset: owning ‘the why,’ surfacing opportunities, and recommending action