Pleo - Associate Director, Digital Channels
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Requirements
• Last time we hired for this role, we received a large number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didn’t make it past the application screening stage include: • CV writing and content: it was very clear that many of the CVs we saw were very generic and AI generated. There is no issue with leveraging AI to help with CV writing, there was little indication of what real impact the candidates had in their previous experience. You might have heard of the “Achieved X, as measured by Y, by doing Z” formula (credit Laszlo Bock ~2014), this is a great way to give a clear picture of what you have actually worked on. A link to the company websites of your previous roles is also a huge help! • Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process. • Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.
Responsibilities
• As a Growth Marketing Director, you will • Drive Efficient Customer Acquisition: Own paid channels, SEO/AEO • Collaborate with Product and Web teams to scale marketing site performance, driving high-quality lead generation while maintaining an optimal balance between conversion rates and acquisition costs • Optimise the Full Funnel: Set channel strategy, run experiments, allocate budget based on marginal returns, and ensure acquisition and lifecycle work as one system. • Turn Strategy into Execution: Partner with Brand, PMM, Sales, RevOps, and Product to coordinate launches, improve pipeline quality, and drive revenue impact. • Identify innovations and grow new channel opportunities e.g. affiliate Marketing • Measure What Matters: Define metrics that reflect business impact, move beyond last-click attribution, and use insights to guide investment decisions. • Build the Team: Lead and develop senior marketers, set high standards for execution, and create scalable ways of working. • 10+ years in growth or performance marketing roles, ideally in B2B SaaS or fintech • Proven success operating across both PLG (self-serve) and Sales-led (AE/CSM) models • A deep understanding of paid growth channels and a rigorous approach to experimentation • Proven ability to operate at both strategic and executional levels • Experience leading senior teams and influencing cross-functional partners • A background in scaling high-growth companies where you are comfortable with ambiguity • In your first 6-12 months at Pleo, you'll: • Lead the delivery of a data driven growth strategy that defines clear roles and metrics across acquisition and lifecycle • Establish a high performance culture within your team, setting clear KPIs and optimisation cadences • Partner with our VP Marketing and CRO to align growth strategy with our long-term roadmap as a full suite platform
Benefits
• This role is a good fit for you if: • You enjoy the building phase, creating processes and frameworks where none currently exist • You are a commercial leader who wants direct accountability for a significant portion of the company's budget. • You want the autonomy to reshape a marketing engine in a fast-growing Fintech leader • This role is not good for you if: • You prefer working in a siloed environment where Marketing doesn't need to align closely with Product or Sales • You are strictly a brand marketer and prefer not to be held accountable for CAC, LTV or pipeline targets • You prefer a slow moving environment with fixed processes rather than a fast paced, evolving fintech • 💳 Your own Pleo card (no more out-of-pocket spending!) • 🍜 Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office • 🏥 Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis • 🌴 We offer 25 days of holiday + your public holidays • 🏖️ Option to purchase 5 additional days of holiday through a salary sacrifice • ❤️🩹 We use MyndUp to give our employees access to free mental health and well-being support with great success so far • The interview process • We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows: • Intro Call: 30 minutes with our Talent Acquisition Partner • Intro Call: • Hiring Manager Interview: A deep dive to discuss your experience building growth engines • Hiring Manager Interview: • Challenge & Team Interview: We will send you a take home test and invite you to present during a 60 minute team interview. This is an opportunity to show us how you would handle the day to day of the role • Challenge & Team Interview: • Final Interview: A final interview with our CEO • Final Interview: • Transparency is important to us so we also wanted to share some insights about what we’re looking for in applications to ensure you can set yourself up for success! • Last time we hired for this role, we received a large number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didn’t make it past the application screening stage include: • CV writing and content: it was very clear that many of the CVs we saw were very generic and AI generated. There is no issue with leveraging AI to help with CV writing, there was little indication of what real impact the candidates had in their previous experience. You might have heard of the “Achieved X, as measured by Y, by doing Z” formula (credit Laszlo Bock ~2014), this is a great way to give a clear picture of what you have actually worked on. A link to the company websites of your previous roles is also a huge help! • Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process. • Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc. • English first. • A fair look for everyone. • Diversity drives us. • Interview at your best. • Your data is safe. • Reapplying.
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