Hightouch - Product Lead, Agentic Personalization
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Requirements
• Scale the GTM. Co-own pipeline, join customer calls, shape competitive positioning, partner with CS on implementation playbooks. • Scale the GTM. • High-visibility role working directly with founders and executive team. • Zero-to-one track record. Products you built from nothing to meaningful revenue, ideally at a B2B SaaS company. Domain matters less than evidence you can find product-market fit under uncertainty. • Zero-to-one track record. • Technical depth. Can evaluate architectural tradeoffs, debate infrastructure decisions with senior engineers, and reason about things like batch vs. real-time and caching strategies at the level of product decisions. • Technical depth. • Commercial instinct. Think in terms of pipeline, conversion, and expansion. Build roadmaps that map to revenue targets. • Commercial instinct. • Speed. Small team, high autonomy, tight cycles. We use AI heavily in our own workflows. • Speed. • Cross-functional trust. This spans engineering, design, sales, CS, and leadership. You drive clarity from ambiguity. • Cross-functional trust. • We are looking for talented, intellectually curious, and motivated individuals who are interested in tackling the problems above. This is a senior role, but we focus on impact and potential for growth more than years of experience. The salary range for this position is $240,000 - $320,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10 year post-termination exercise window. • E-Verify Statement • E-Verify Statement • Hightouch participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.E-Verify NoticeE-Verify Notice (Spanish)Right to Work NoticeRight to Work Notice (Spanish)
Benefits
• The shift from "AI assists a step" to "AI owns a workflow" is already happening in software engineering. Personalization is ready for the same shift. • Today: A growth team testing whether high-intent visitors convert better with a comparison page spends 2–4 weeks coordinating across tools and people. They run maybe 8 experiments that quarter. • Today: • With agents: The growth lead describes the goal. An agent identifies the audience from existing customer data, generates variants informed by past performance, configures the experiment with holdout groups, launches it, monitors significance, and reallocates traffic. The human reviews before launch. Calendar time: hours. The same team runs 50+ experiments per quarter because the coordination cost drops to nearly zero. • With agents: • Agents handle the full chain as one workflow: audience, content, experiment, optimization. Instead of a bunch of manual steps, agents rethink this as a continuously improving closed loop. • More than 1,000 enterprises—like Domino’s, Chime, Spotify, Ramp, Whoop, Grammarly, use Hightouch to run their marketing. Earlier this year we launched the Agentic Marketing Platform with two pillars: • Agentic Marketing Platform • Agentic Advertising Studio. Agents analyze performance, competitor creative, and brand guidelines, then assemble ad concepts across Meta, Google, TikTok, and LinkedIn. • Agentic Advertising Studio. • Agentic Lifecycle Studio. Agents identify lifecycle opportunities, draft audiences, assemble on-brand email and SMS campaigns, and orchestrate them through Braze, Iterable, Salesforce, and Adobe. • Agentic Lifecycle Studio. • Advertising covers paid media. Lifecycle covers email, SMS, and push. Agentic Personalization is the third pillar: what customers experience inside the website and mobile app. Different buyer (product and growth teams), different workflow (real-time experimentation), different technical surface (browser SDKs and edge delivery). Same agent infrastructure and data foundation. • Agentic Personalization is the third pillar: what customers experience inside the website and mobile app. • What no competitor can replicate: • Agent orchestration. 25+ specialized skills for audience building, content generation, campaign analysis, and multi-step workflow coordination. • Agent orchestration. • Content assembly. Agents search existing asset libraries for reusable on-brand content before generating anything new, which is what makes output trustworthy enough for enterprises to ship. • Content assembly. • Marketing and brand context. Persistent layer connecting customer data, brand guidelines, creative assets, and performance history so agents operate grounded in how the business works. • Marketing and brand context. • Real-time data infrastructure. Low-latency personalization API, sub-second audience evaluation, ML-powered optimization and recommendations, event pipeline processing millions of events daily. • Real-time data infrastructure.
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