fullyvested - Vested - Associate Director, Digital
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Requirements
• Extensive experience working within a digital, social or integrated agency environment • Strong B2B and B2C background, ideally in financial services, fintech, tech, professional services or regulated industries • Proven track record leading multi-platform digital programmes with measurable impact • Deep expertise across social, paid media, content, SEO/AEO, SEM, email and web; strong understanding of audience journeys, funnel design and performance optimisation • Ability to simplify complexity, influence senior stakeholders and manage budgets, scopes and profitability • Core Tools/Technical Platforms: • Google Ads, GA4, Looker Studio | LinkedIn Campaign Manager, Meta Ads, TikTok Ads, YouTube Ads | HubSpot, Marketo, Pardot, Salesforce or similar | SEMrush, SE Ranking, Ahrefs or similar | Sprout, Hootsuite | Figma, Canva, Adobe Suite (review-level) • Modern/Emerging: AI tools (ChatGPT, Claude, Jasper) | CRO tools (Hotjar, Optimizely, VWO) | Social listening (Brandwatch) • Channels: LinkedIn, Meta, X, YouTube (deep); TikTok, Reddit, emerging (desirable) • We offer an agile, work-from-anywhere policy, allowing employees to work where they’re most effective, attend appointments, or be closer to home when needed. Our working hours start at 8 am GMT, Monday through Friday. • Qualified candidates will not require sponsorship to work in the UK.
Responsibilities
• Drives growth through high-quality delivery, client satisfaction and commercial performance, supporting strategic upsells and new business pitches • Ensures profitable delivery with strong scope management, forecasting and resource planning • Acts as a senior strategic partner, building relationships with senior stakeholders • Leads integrated digital strategy, translating complex FS propositions into results-driven programmes; facilitates workshops to define goals, audiences, journeys and channel strategies • Provides proactive counsel on digital, social, content, performance and emerging opportunities • Leads multi-channel programmes (social, paid media, content, SEO/AEO/SEM, email, web) with platform-native content across LinkedIn, Meta, X, YouTube, TikTok and emerging channels • Guides AI-assisted content creation, workflow optimisation and experimentation (A/B testing, CRO, audience refinement) • Ensures quality, accuracy and regulatory compliance • Manages and mentors digital specialists; line management as team grows • Provides clear briefs and direction to creative, design, content and performance colleagues; supports WIP management and cross-functional coordination • Builds digital knowledge across the business to identify client opportunities • Reviews analytics and reporting, applying modern measurement (attribution modelling, segmentation, journey analysis) to inform strategic direction • Develops dashboards and real-time MI to support client decision-making
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