Khan Academy - Email Marketing Manager (Interim Consultant) ($65/hour, 25 hours/week, 2 month contract)
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Requirements
• Fundraising Expertise: Proven track record in digital fundraising or marketing, specifically in "engagement-to-donor" conversion. • Fundraising Expertise: • Strategic Copywriting: Ability to pivot between different executive voices and write high-converting, empathetic copy. • Strategic Copywriting: • Data Literacy: Deep experience in audience segmentation and A/B testing methodologies. • Data Literacy: • Marketing Tech Savvy: Understanding of Salesforce Marketing Cloud capabilities to effectively direct the technical build consultant. • Marketing Tech Savvy: • Collaboration: Experience working with design and paid media teams to create a cohesive multi-channel experience. • Collaboration: • Passion for Education: A desire to make a difference in the lives of learners everywhere. • Passion for Education: • Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization. • Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere." • Motivated by the Khan Academy mission
Responsibilities
• As the interim lead, you will focus on high-level strategy, copywriting, and segmentation across the following areas: • Content Strategy & Copywriting • Voice Governance: Draft compelling fundraising appeals using distinct organizational personas, including Sal Khan, the Chief External Affairs Officer, and the Community Giving Manager. • Voice Governance: • Campaign Execution: Write and edit all email copy for May, June, and July outreach, including support for mid-level emails and other emails as necessary. • Campaign Execution: • AI Optimization: Refine and train a custom GPT or AI assistant to streamline the drafting and copy-editing process for future campaigns. • AI Optimization: • "Back to School" (BTS) Campaign Strategy • Strategic Roadmap: Develop the email testing and messaging strategy for the critical August/September BTS campaign. • Strategic Roadmap: • Creative Direction: Collaborate with the design team to ensure visual assets align with the strategic narrative for the BTS season. • Creative Direction: • Advanced Segmentation & Testing • Optimization: Build a comprehensive segmentation testing strategy for June–September. This includes identifying new segments to test and refine ahead of the End-of-Year (EOY) giving season. A partial plan has been drafted but needs to be refined, updated and implemented. • Optimization: • A/B Testing: Maintain a rigorous testing schedule (subject lines, CTA, layout) and document learnings. • A/B Testing: • Analysis: Evaluate the results of the May fundraising campaign and other emails to identify insights. • Analysis: • Pilot Programs & Collaboration • Paid Acquisition: Collaborate with Senior Community Giving Manager to design a "Test and Learn" campaign for paid donor acquisition. • Paid Acquisition: • Cross-Functional Partnering: Partner with the Paid Ads Manager on buying strategy and provide creative direction for ad assets. • Cross-Functional Partnering: • Project Management: Manage email production and campaigns across functions, ensuring work is delivered on time and flagging potential blockers. • Project Management: • Analytics & Reporting • KPI Tracking: Monitor and report on campaign performance, delivery rates, and conversion metrics. • KPI Tracking: • Actionable Insights: Produce concise campaign recaps that translate data into insights for the Community Giving Manager and other stakeholders. • Actionable Insights:
Benefits
• This is a contract position with an hourly rate of $65 USD /hour.
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