Whoop - Business Analytics Manager (Lifecycle Marketing)

• 6+ years of experience in Lifecycle Marketing Analytics, Growth Analytics, Product Analytics, or a similar role within a subscription, DTC, or consumer tech business. • Strong intuition for customer behavior and lifecycle dynamics; experience working on engagement, retention, or CRM/lifecycle marketing problems preferred. • Demonstrated ability to design and interpret experiments (A/B testing, causal inference) and translate results into business decisions. • Proven track record of influencing strategy through data and partnering with cross-functional stakeholders. • Strong analytical and problem-solving skills; ability to structure ambiguous problems into clear frameworks. • Advanced SQL proficiency required; experience with tools like Snowflake, dbt, or similar data environments preferred. • Strong communication skills and executive presence; able to clearly articulate insights and recommendations. • Player-coach mindset—comfortable both setting strategy and diving into the details. • This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. • Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.