MariaDB plc - Digital Growth & AI Strategy Marketing Manager
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Requirements
• The Hybrid Marketer: 5+ years in Performance Marketing or SEO, with at least 1–2 years specifically focused on AI-driven strategies or AEO (Answer Engine Optimization). • The Hybrid Marketer: • Technical Depth: You don't just "use" ChatGPT; you understand how retrieval-augmented generation (RAG) works and how to structure data so AI bots can ingest it effectively. • Technical Depth: • Tool Fluency: Expert-level knowledge of Profound, Promptwatch, or similar AI-visibility platforms. Mastery of GA4, Google Ads, and SEMrush is a baseline. • Tool Fluency: • Profound • Promptwatch • The Database Curious: You can translate complex technical concepts (like distributed SQL or vector search) into the "language of LLMs." • Experience in the database or high-tech B2B SaaS industry. • A portfolio of "GEO Wins"—documented cases where you improved a brand's visibility within an AI's response window. • Proficiency in Python or SQL for data analysis and marketing automation. • Location • Location • Remote USA, or Hybrid Milpitas, Ca
Responsibilities
• AI & Generative Engine Optimization (AIO/GEO) • Orchestrate LLM Visibility: Use tools like Profound and Promptwatch to monitor and improve MariaDB’s "Share of Model" across major LLMs (OpenAI, Google, Anthropic, Perplexity). • Orchestrate LLM Visibility: • Profound • Promptwatch • Source Influence: Identify the authoritative sources (documentation, GitHub, Reddit, industry blogs) that LLMs prioritize and implement strategies to ensure MariaDB’s content is cited and synthesized accurately. • Source Influence: • Answer Gap Analysis: Identify queries where competitors are being recommended over MariaDB and execute content/technical plays to flip the narrative. • Answer Gap Analysis: • Full-Funnel Acquisition • Full-Funnel Paid Search: Manage high-intent Google/Bing/LinkedIn campaigns to drive awareness and high-quality leads for MariaDB’s cloud and enterprise solutions. • Full-Funnel Paid Search: • Hybrid Strategy: Seamlessly integrate traditional SEO keywords with "Prompt Engineering for Search"—optimizing landing pages for both human readers and AI crawlers. • Hybrid Strategy: • Data Attribution: Track the customer journey from an AI-generated answer to a website conversion, providing clarity on how "Zero-Click" search is impacting our pipeline. • Data Attribution: • Conversion Rate Optimization (CRO): Leverage web tools to experiment and optimize conversion rates on digital assets. • Conversion Rate Optimization (CRO): • Agentic AI & Operations • The AI Stack: Own and optimize our marketing AI stack. You will be expected to "chain" tools together (e.g., using AI agents for content scaling, monitoring sentiment via Promptwatch, and automating technical schema updates). • The AI Stack: • Promptwatch • Continuous Testing: Run "synthetic search" audits to see how our brand sentiment evolves with every model update or product launch.
Benefits
• The annual anticipated U.S. base salary range for this full-time position is $130,000-$150,000, plus bonus. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. Salaries for candidates outside the U.S. will vary based on local compensation structures. • In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than the job description as posted. Salary is one component of MariaDB’s total rewards package. We provide a competitive benefits package additional benefits includes health insurance, life, and disability insurance, funds toward professional development resources, Flexible Paid Time Off (FPTO), paid holidays, 401 (k), and parental leave, a massive degree of flexibility and freedom, just to name a few! • We are an AI-first company building the future of data. You’ll have the creative freedom to define the playbook for AI Marketing. We don’t just follow trends; we want you to set them.
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