willow-health - Senior Analytics Manager
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Requirements
• 5+ years in analytics at a DTC, subscription, or ecommerce company; telemedicine or health/wellness experience is a strong plus • Fluent in SQL — window functions, CTEs, rolling metrics, cohort queries • Deep understanding of subscription math: LTV, CAC, payback period, cohort retention, reorder curves, winback economics — including the difference between customer and revenue retention • Experience building dashboards in Looker, Mode, Hex, Metabase, or similar, with a clear sense of what makes a dashboard useful versus decorative • Strong analytical thinking — knows how to frame the right question before touching the data • dbt or modern data stack experience (Snowflake, BigQuery, Fivetran) • Attribution and ad platform data (Meta, Google, TikTok) • Python for data manipulation and basic scripting • Familiarity with ecommerce platforms (Shopify, Recharge, or similar)
Responsibilities
• Serve as the primary analytical resource for understanding what's working and what isn't across the business • Analyze product performance by LTV, refunds, and churn to identify which products drive value and which destroy it • Build and monitor retention curves segmented by cohort, acquisition channel, and product mix • Identify customer leakage points across the lifecycle and surface actionable findings • Evaluate acquisition channel quality based on downstream retention and churn behavior • Uncover untapped growth opportunities within the existing customer base • Own and maintain dashboards and run ad hoc analyses for the leadership team • Proactively surface insights and trends without waiting to be asked • Partner with the CRO manager on experimentation analysis • Drive alignment across teams on how to define and measure key metrics — ensuring everyone is working from the same source of truth • Collaborate with the marketing team on acquisition analytics • Support leadership on strategic questions and decisions
Benefits
• As full-time member of our team, you’ll enjoy: • Flexible hours • Work wherever you choose • Fun and casual work environment • Employee engagement activities and virtual gatherings • We are a diverse, global team! 🌍
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