Dataiku - Field Marketing Specialist Southern Europe
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Requirements
• Minimum 3+ years of experience in B2B marketing, preferably within the tech or software industry. • Understanding of the South Europe market dynamics and buyer landscape. • Proven ability to develop and execute regional marketing campaigns that align with business objectives. • Expertise in managing end-to-end marketing campaigns, ABM, event execution, and content development. • Hands-on experience with CRM tools (e.g., Salesforce, HubSpot). • Demonstrated ability to measure and optimize marketing performance based on data-driven insights. • Collaboration & Communication • Ability to support cross-functional projects and drive alignment across teams. • Excellent verbal and written communication skills in English and French; Spanish and Italian language skills are a plus. • Must be based within a commutable distance of Paris and open to travel within the region as needed. • What are you waiting for! • At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you’d like to learn even more about working here, you can visit our Dataiku LinkedIn page.
Responsibilities
• Pipeline Generation & Brand Awareness • Assist in planning and executing regional events, including conferences, customer meetups, and webinars, as well as Dataiku's official Summit. • Support event logistics, registrations, and communications in collaboration with global and regional teams. • Content & Thought Leadership • Localize global content and messaging for the South Europe audience. • Assist in creating marketing collateral, presentations, and customer success stories. • Support Account-Based Marketing (ABM) activities by preparing materials, coordinating communications, and tracking outcomes. • Cross-Team Collaboration & Enablement • Work closely with AEs, CSMs, and BDRs to ensure marketing initiatives directly support sales objectives. • Equip the sales team with localized marketing materials, insights, and tools to enhance their outreach and engagement efforts. • Success Metrics • Pipeline Growth: Contribute to pipeline growth through executed campaigns and programs. • Pipeline Growth: • Campaign Effectiveness: Track and analyze the performance of marketing initiatives to optimize ROI and drive continuous improvement. • Campaign Effectiveness:
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