butterflymx - Creative Content Strategist
Requirements
• 3-5 years of experience in B2B content strategy, growth marketing, SEO/GEO, and digital audience development, preferably at P/E backed companies. • Proven experience successfully leveraging LLMs (e.g., ChatGPT, Claude, Gemini) for automated and scalable content creation. • Working experience using workflow automation tools such as Zapier, n8n, MESA, or Workato to automate content creation and distribution. • Familiarity with HubSpot, WordPress, Salesforce, Google Suite, and other common workplace software. • Experience or strong familiarity with B2B2C content and marketing best practices and frameworks. • Track record of distributing across multiple channels, including WordPress, Facebook, LinkedIn, YouTube, Vimeo, social, and email. • Data literacy with a demonstrated ability to collect, analyze, and interpret metrics and conversion data on Google Analytics and Ahrefs to inform creative decisions. • Exceptional collaborative and communication skills, with experience managing stakeholders cross-functionally. • Proven experience leveraging AI tools in professional settings. ButterflyMX is an AI-forward organization, and the ability to optimize efficiency using AI is crucial in every role.
Responsibilities
• Conceptualize and deliver high-impact campaigns with clear value propositions that resonate with our diverse B2B2C audience, from real estate developers, owners, and property managers to residents, vendors, and visitors. • Gather and analyze performance data, customer feedback, and buying signals to pivot our creative strategy based on data. • Collaborate cross-functionally to understand technical updates and translate them into intuitive, value-driven content narratives. • Partner with the marketing team, to ensure seamless execution, platform-native formatting, and consistency. • Leverage existing and new A.I. tools and workflow builders to efficiently execute, produce, and scale your creative concepts without sacrificing brand voice or quality. • Design distribution flywheels that maximize asset leverage, ensuring every core piece of content organically amplifies our reach.
Benefits
• The expected base salary range for this position is $70,000-$85,000. Actual compensation will depend on factors including budget, skills, experience, location, and internal equity. This position may also be eligible for bonuses, equity, or other forms of compensation, where applicable. • Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1 • 401(k) plan with a match • 13 paid holidays, 25 PTO days • Paid Family Leave • Employee Assistance Program • Quarterly self-care stipends • Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
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