Grüns - VP, Emerging Brands
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Requirements
• Has 8+ years of experience in DTC or performance-driven brand building, with a clear track record of directly driving growth • Has deep, hands-on expertise in performance marketing, particularly paid social and creative strategy • Can identify a consumer insight and turn it into a compelling creative concept – and can write a brief, test multiple angles, and know intuitively why something is or isn't working • Has operated in lean, fast-moving environments and built things without a playbook • Is innately entrepreneurial and has aspirations to start their own business one day • Has a bias toward taking action, not just delegating
Responsibilities
• Own P&L, strategy, and performance across the emerging brand portfolio - you fully own the results of these businesses • Develop the creative and positioning strategy for each brand: finding the hooks, angles, and narratives that drive conversion and retention across paid, site, email, and organic • Lead a cross-functional team on performance marketing execution; you know what makes creative work and can lead the team in iterating toward a winner • Set go-to-market strategy for new brand and product launches, from positioning through channel execution • Work cross-functionally with creative, growth, product, retail, and ops to execute your strategies • Track, analyze, and report on brand performance across the portfolio; your success is measured strictly in the results you drive (i.e., how large you can scale each brand, profitably)
Benefits
• At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $225,000-$275,000 depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. • For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. • Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!
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