willow-health - Email Designer
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Requirements
• 3–6+ years of experience in graphic design with a focus on email marketing • Experience working with DTC or ecommerce brands preferred • Hands-on experience building emails in platforms like Customer.io, Klaviyo, or similar • Strong visual design skills with a sharp eye for layout, typography, and hierarchy • Working knowledge of HTML/CSS for email • Experience with email testing across devices and inboxes • Ability to balance brand aesthetic with performance-driven design • Figma, Adobe Creative Suite • Email platforms (Customer.io, Klaviyo, Braze, etc.) • Comfortable working in Slack and project management tools (e.g., ClickUp)
Responsibilities
• CAMPAIGN & LIFECYCLE DESIGN • Design emails across campaigns and lifecycle journeys (welcome, onboarding, retention, winback, upsell) • Translate briefs into visually compelling, conversion-aware designs • Maintain consistency across email while evolving the brand’s visual system in-channel • BUILD & TESTING • Build emails directly in platforms like Customer.io, Klaviyo, or similar • Work within templates and modules, making updates as needed • Test emails across devices and inboxes to ensure accuracy, responsiveness, and functionality • Assist in pre-send checks to ensure campaigns go out clean and on time • CROSS-FUNCTIONAL COLLABORATION • Partner closely with the Lifecycle Marketing Manager on campaign and journey execution • Collaborate with copywriters, growth, and brand teams to ensure alignment across messaging and visuals • Communicate clearly and proactively in a Slack-first, remote environment • Provide updates and updates within the Clickup workspace • SYSTEMS & OPTIMIZATION • Help maintain and evolve email templates, modules, and design systems • Support iteration by updating designs based on performance insights • Contribute to improving workflows for speed, organization, and consistency
Benefits
• Flexible hours with meetings taking place in EST • Work wherever you choose • Fun and casual work environment • Employee engagement activities and virtual gatherings • We are a diverse, global team! 🌍
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