colibrigroup - Colibri Group - Senior Paid Media Strategist
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Requirements
• 6–9 years of paid media experience, with agency background preferred • Proven experience managing and developing a performance marketing team • Bachelor's degree in business, marketing, or a related field • Hands-on proficiency across major ad platforms: Google Ads, Meta, TikTok, YouTube, and Bing Ads • Strong command of performance marketing KPIs — ROAS, ROI, CPA, CPL, and LTV in a subscription-based model business. • Advanced analytical skills in Excel or Google Sheets; familiarity with AI tools (Claude preferred) • Experience activating first-party data within ad platforms to reach ideal customer profiles • Proficiency with Google Analytics or comparable web analytics platforms • Clear, confident communication style with demonstrated ability to present to senior stakeholders • A self-starter mindset with the ability to manage competing priorities independently and cross-functionally
Responsibilities
• Own the end-to-end strategy and daily execution of paid search, social, and display campaigns • Drive WBR, MBR, and QBR performance reporting, bringing clear narrative and strategic context to leadership • Manage a multi-million-dollar annual media budget within a seasonal education cohort model, with a focus on incremental growth • Clear understanding and testing methodology that ties in creative, messaging, and an overall strategic framework. • Develop and apply full-funnel contribution methodology in a subscription-based business model • Lead agency and platform partner relationships, ensuring accountability and performance • Identify and implement operational efficiencies that produce measurable business value • Translate campaign data and customer insights into actionable recommendations for stakeholders • Partner with leadership to align paid media strategy with broader Simple Nursing business objectives • Support M&A onboarding by auditing, optimizing, or building new paid media strategies for acquired brands
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