TrustArc - SR Product Marketing Manager (1 yr Contract)

• Deliver high-quality, differentiated messaging that clearly communicates the value of new and existing TrustArc capabilities. • Translate complex technical concepts into compelling, solution-oriented narratives that resonate with diverse audiences. • Build, deliver, and lead impactful GTM and sales enablement tools, resources, and training. • Lead end-to-end product launches, from strategy to execution, ensuring alignment across Product, Sales, Support, and Customer Success. • Partner cross-functionally to identify potential release blockers, streamline upgrade paths, and communicate changes effectively to customers. • Create content that fuels demand generation, including landing pages, email campaigns, blogs, and social media, and continuously optimize through A/B testing and performance insights. • Develop demo videos and multimedia assets, collaborating with internal and external partners throughout the creative process. • Conduct deep market and competitive research to deliver actionable insights and enable data-driven decision-making. • 6+ years of proven success in SaaS global product marketing, including market research, positioning, and go-to-market strategy. • Experience leveraging AI tools and technologies to optimize product marketing workflows, including content creation, competitive research, messaging development, and analysis. • Experience using product usage analytics tools (e.g., Amplitude) • Strong track record of content development skills (ebooks, blogs, demo videos, emails, and sales materials). • Demonstrated expertise in competitive analysis and intelligence platforms. • Experience managing complex product releases and communicating across technical and non-technical audiences. • Strong cross-functional leadership and communication skills, with the ability to influence product direction and go-to-market execution. • Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines