perk - Senior Customer Marketing Manager
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Requirements
• Extensive experience within customer marketing/advocacy, specifically within B2B SaaS products • The ability to recognise and understand customer pain points and turn that knowledge into adaptations or improvements. • Self-motivated with a passion for building and nurturing customer relationships. • Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business. • Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously. • Self-motivation, who can work independently and proactively to resolve issues and take ownership of tools and processes, established and new • Experience in managing and forecasting budgets would be beneficial. • Strong communicator and cross functional collaborator
Responsibilities
• Maintain and enhance a comprehensive customer advocacy and marketing strategy that identifies, nurtures, and leverages Perk customers as advocates and their role in delivering growth • Enhance the case study/testimonial programme to amplify the excitement of our customers and demonstrate the realised economic value within their businesses • Work with integrated marketing, social media, sales, and other x-functional partners to own the distribution of such content through the customer lifecycle • Develop and roll-out Perk customer referral & customer reference programs • Maintain and improve upon marketing programmes/mechanisms to encourage positive reviews, improving presence on sites such as Capterra & G2 • Establish a strategy for an active and engaged Customer Community, fostering peer-to-peer interactions and knowledge sharing • Managing our Customer Advisory Board (CAB) that aims to gather feedback and co-create solutions with Perk’s most strategic customers. • Act as the main bridge between marketing and account management in leveraging customer advocates within marketing activity i.e. spokespeople at events • Monitor against KPIs for the impact of the customer advocacy program
Benefits
• Receive competitive compensation and equity ownership in Perk. • Rest and recharge with 25 days of annual leave plus bank holidays • Take control of your physical health with private medical cover and voluntary dental insurance from Bupa, and discounted gym memberships with GymFlex • Plan for your future with our qualifying earnings company pension plan with Aviva • Know that your loved ones are protected financially through your Life Insurance if the worst were to happen • Rest assured that you’re covered by income protection in case you experience a long-term sickness or absence • Leverage tax-efficient cycle and electric car schemes with Cycle2Work & Octopus • Join our unforgettable Perk events, including our spectacular annual summer party • Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones • Focus on your family with 12-16 weeks’ paid parental leave • Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes • Broaden your horizons with up to 20 "Work from Anywhere" days per year • Stay savvy with access to a wide variety of discounts and rewards • Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years • Let us help you move to one of our hubs with relocation support • At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work. • For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.
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